The Ultimate Guide to Scaling Video Production
As a marketer or e-tailer you know that there’s a big difference between producing one-off video projects vs. consistently producing video for every consumer touchpoint at a scale required by top brands and retailers. Aligning the organization for success is key.
Our guide breaks down the specific components your company needs to effectively scale video including:
- Goals and Metrics
- Processes & Tools
Given how pervasive video has become in modern marketing and e-commerce, it’s critical for retailers and brands to develop and execute a scalable plan for video.