The Ultimate Guide to Scaling Video Production

As a marketer or e-tailer you know that there’s a big difference between producing one-off video projects vs. consistently producing video for every consumer touchpoint at a scale required by top brands and retailers. Aligning the organization for success is key.

Our guide breaks down the specific components your company needs to effectively scale video including: 

  • Goals and Metrics
  • People
  • Processes & Tools

Given how pervasive video has become in modern marketing and e-commerce, it’s critical for retailers and brands to develop and execute a scalable plan for video.  

 

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