“Why not make airport luggage beautiful?” is the question that launched luggage and handbag company, Vera Bradley. We were challenged to convert browsers into buyers with beautiful, product focused visuals for display across multiple channels.
Vera Bradley's aim was to make the ordinary extraordinary though beauty, brightness and cheer. We met that objective by elevating shopping experiences and putting all the right content in all the right places. This included product-detail pages, home and category level pages of the Vera Bradley website, Instagram, Facebook, YouTube, and email marketing campaigns.
Some things we accomplished: More focus on product features and benefits, more Vera Bradley accessories to show diverse product offerings, integrated text graphics to display pertinent information, developed more impactful CTA placement on product pages, included product photography to illustrate item scale.