Why Are Product Videos So Effective?


Product visual content—particularly video—can act as a bridge between brand and consumer, connecting them by triggering an emotional reaction.

A HubSpot article states video consumption continues to rise, with a full 85% of people saying they'd like to see more video from brands in 2018. Even more compelling? The same survey also found 81% of people have been convinced to buy a product or service by watching a brand's video.

According to a CustomerThink article, effective product video content is contextually relevant and has at least three characteristics: it’s authentic, it’s targeted, and it strikes the right tone to connect with the audience’s emotions and expectations.

Emotions are by far the most powerful force a brand can leverage for CX, in any channel. So, what are the core emotions your brand inspires, and how can you tell a story that leverages those emotions as customer experiences?



Quick check:

  • Is your visual content brand-consistent? Are the emotions and tone authentic for your brand?
  • Does your visual content appear in places where it will be seen by your target audience?

If you are engaged in digital commerce, there’s no question that you should be producing compelling video content to support CX and drive sales. The real question is how can you create quality video content that sparks emotions?

Invodo creates compelling product video content for retailers and brands. Clients rely on high-quality product video, from Invodo for content marketing, product launches, seasonal promotions, and e-commerce.

Check out how Invodo can assist with your product video production needs today.

Caroline McCauley