The Power of Product Videos for All Digital Commerce

What makes product videos a superior medium for marketing? Most of us know that one reason for product videos’ superiority is it can convey the most information in the least amount of time; it’s fast, and it’s easy to digest, which is why it’s popularity continues to grow among consumers. It’s not surprising that video drastically helps convert online visitors; according to HubSpot, 90% of customers report that product videos help them make purchasing decisions.

Another key reason for product videos superiority is it can be used in many contexts, from an in-store display to a mobile app. The ability to display product videos across all digital commerce, is particularly relevant in today’s omni-channel retail environment. Modern day consumption models call for a multi-channel marketing approach; In fact, businesses using 4 or more digital channels will outperform those using single or dual channels by 300%, according to Gartner research. Developing channel specific product videos is crucial for maximum engagement.

With the high demand for content across various channels, it’s critical to think of product videos as the foundation of your content production strategy. Beginning with product videos or having a video-first mindset is advantageous for efficient creative content production. As briefly mentioned before, it’s essential to push out product videos across all channels, whether it’s for social, email, or eComm. The most effective approach is having a quality video production shoot and using a scalable formula to create product videos for all channels. With a scalable formula, one video production shoot can generate content for a broad range of consumer touch points. Scalability makes it possible to create content for not only multiple channels, but for also various devices.

With the high demand for creative content, it's essential for retailers and brands to develop and execute a scalable plan for product videos. Invodo has worked with brands such as Verizon, Home Depot, and Under Armour to strategize a scalable plan for product videos. Combining visual content production facilities with a agile creative model, Invodo meets the highest standards for quality, tight turnaround times, and volume production. 

If you're interested in producing high quality product videos efficiently, then let's talk. 


Caroline McCauley