Video Best Practices

Retailers vs. Consumers: Are Shoppers’ Video Needs Being Met? [Infographic]

This year, we’ve explored perceptions of video among consumers in How Consumers Shop With Video and retailers in No One Reads: Storytelling & Selling Through Video. Both sides definitely see the value of video, but are retailers understanding how and why consumers use e-commerce video enough to meet expectations? See the infographic below!

RvsC_Infographic_FinalUltimately, retailers know that video works for e-commerce and helps consumers make decisions. There’s always room for improvement, of course – merchants miss the boat by thinking that video is important for future generations when in reality, 9 in 10 shoppers already watch product videos today. Also, though retailers acknowledge the importance of mobile for video, many don’t have the ability to track shoppers’ mobile activities, which continue to grow.

Article By:
Leigh Kellner

Leigh is a Content Marketing Coordinator at Invodo.

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Did You Know?

55% of marketers who use video in their email campaigns reported increased click-through rates.

eMarketer, 2013

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2010