Retailers vs. Consumers: Are Shoppers’ Video Needs Being Met? [Infographic]

This year, we’ve explored perceptions of video among consumers in How Consumers Shop With Video and retailers in No One Reads: Storytelling & Selling Through Video. Both sides definitely see the value of video, but are retailers understanding how and why consumers use e-commerce video enough to meet expectations? See the infographic below!

RvsC_Infographic_FinalUltimately, retailers know that video works for e-commerce and helps consumers make decisions. There’s always room for improvement, of course – merchants miss the boat by thinking that video is important for future generations when in reality, 9 in 10 shoppers already watch product videos today. Also, though retailers acknowledge the importance of mobile for video, many don’t have the ability to track shoppers’ mobile activities, which continue to grow.

Related Posts

Post

The Big Picture on Video Thumbnail Optimization

An often-overlooked element of Video SEO is the impact of thumbnails. A thumbnail that drives more clicks and views drives higher search rankings. As ReelSEO observed years ago, “a compelling video thumbnail is probably the single most effective strategy to maximize the number of clicks that a video receives.” Yet thumbnails are often treated as...

See More

bizchairthumbnailsm

Did You Know

Did You Know
By:

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2010

Did You Know
By:

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Did You Know
By:

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Did You Know
By:

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

Did You Know

55% of marketers who use video in their email campaigns reported increased click-through rates.

eMarketer, 2013

Get our newsletter