This year, we’ve explored perceptions of video among consumers in How Consumers Shop With Video and retailers in No One Reads: Storytelling & Selling Through Video. Both sides definitely see the value of video, but are retailers understanding how and why consumers use e-commerce video enough to meet expectations? See the infographic below!
Ultimately, retailers know that video works for e-commerce and helps consumers make decisions. There’s always room for improvement, of course – merchants miss the boat by thinking that video is important for future generations when in reality, 9 in 10 shoppers already watch product videos today. Also, though retailers acknowledge the importance of mobile for video, many don’t have the ability to track shoppers’ mobile activities, which continue to grow.