Video Statistics

The impact of video on conversion, engagement, and experience.

Comscore

eMarketer

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Video Statistic

eMarketer, 2013 Video in email

One out of four marketers use video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns, making it the top barrier to the practice.

eMarketer, 2013

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Video Statistic

eMarketer, 2013 Video in Email

Marketers who use video in email cite increased clickthrough rates, increased time spent reading the email, increased sharing and forwarding, increased conversion rates, and increased dollars generated as the top benefits.

eMarketer, 2013

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Video Statistic

eMarketer, 2012 In-store Smartphone Use

In-store shoppers use their smartphones to access a variety of information, with 65% of shoppers accessing the retailer’s own website, 46% of shoppers accessing a competitor’s website, and 26% of shoppers accessing comparison shopping sites such as Shopzilla and shopping.com.

eMarketer, 2012

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Video Statistic

eMarketer, 2011 Video on Product Pages

The eTailing Group found that 73% of online retailers used video on product pages in 2010, up from 55% in 2009 and only 20% in 2005. 74% of the top 50 retailers used product videos, 40% used category videos, and 38% used other types of informational videos.

eMarketer, 2011

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MediaPost

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Video Statistic

MediaPost, 2012 In-store Experience

According to a Motorola Solutions survey, 75% of US retailers believe that developing a more engaging in-store experience will be critical to their business in the next five years. The surveyed retailers believe that 42% of sales will come from online, mobile and social commerce by 2016.

MediaPost, 2012

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Internet Retailer

Multichannel Merchant

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Video Statistic

Website Magazine, 2011 Video Usage

Consumer video usage on retail and brand sites hit record numbers on retail and brand sites during the 2011 holiday season. Cyber Monday video views across the Invodo network were 897% higher than 2010, and Black Friday video views showed a 337% increase.

Website Magazine, 2011

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Did You Know

Did You Know
By:

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2010

Did You Know
By:

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Did You Know
By:

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Did You Know
By:

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

Did You Know

55% of marketers who use video in their email campaigns reported increased click-through rates.

eMarketer, 2013

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