Video Marketing Evolves: Five ReelSummit Insights

Gil Scott-Heron said the revolution would not be televised. He was right – it wasn’t televised, it was streamed across the Internet. It’s also over, as ReelSEO founder Mark Robertson told the crowd at the opening of last week’s ReelSummit in San Francisco. The presence of some of the world’s biggest brands at the Summit

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Video snippets on Google: New changes that impact your video SEO

Here today, gone tomorrow… Google is definitely good at one thing: keeping us all on our toes. The latest change that may have an impact on your SEO? Video snippets that display on Google SERPS. You may have noticed that mixed search results on Google that may have shown snippets of your videos look different…your

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eCommerce Video Merchandising with Invodo at Shop.org Workshop

eCommerce Video Merchandising with Invodo at Shop.org Workshop Shop.org Merchandising Workshop is a great event for digital retail merchandisers to hone their craft, get inspired, and network with leaders across the industry. Because the event is so intimate, a capacity of only 350 attendees, the knowledge share is significant, allowing attendees, speakers, and roundtable moderators

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Invodo Spin combines HTML-based player with full production capabilities

Invodo Adds Spin Photography to its Suite of Visual Commerce Offerings

AUSTIN, Texas, Jul 22, 2014 (BUSINESS WIRE) — Consumers increasingly expect interactive, visual experiences to help them shop. That’s why Invodo, the Visual Commerce experts, today announced the addition of spin photography to its suite of content production and technology solutions. With the Invodo Spin solution, retailers and manufacturers can now work with a single

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10 Quick Facts About the Power of Video [Infographic]

We’re halfway through 2014, and you’re in the minority if your business doesn’t have video or other elements of visual commerce. In fact, 90% of consumers watch online video and 93% of marketers use video. So where does video stand now? Here’s a quick cheat sheet with all the greatness that video and visual experiences bring.  Click

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5 Tips To Kick-Start Your Video SEO

Free traffic to your site from Google: it sounds too good to be true. But it’s not…you can realize greater results from optimizing some content from your site (to most called SEO). And if you have video content on your site, it is a goldmine of rich content that you may not be leveraging. Google

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Giving ‘em Something To Talk About at IRCE 2014

Last week, downtown Chicago kicked off summer with the largest e-commerce meeting of the minds as a tidal wave of digital brands and retailers attended the 10th anniversary of the annual Internet Retailer Convention and Exhibition (IRCE). This year’s conference opened with a series of workshops for attendees wishing to dive deep in key areas

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All-Star Selfies at the IBM Smarter Commerce Global Summit

What’s it like to take a selfie with Jay Baer in front of 4000+ IT and marketing pros at IBM Smarter Commerce Global Summit? Just ask Invodo’s Director of Business Development Keith Blankenship. Last month, he took to the stage to accept our award as the winner of IBM’s All Star Moments Challenge in the

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4 Ways to Get the Most Out of IRCE’s Video Workshop

This year’s Internet Retailer Conference & Exhibition (IRCE) kicks off with an exciting workshop: “The Online Video Revolution will Transform E-Retailing.” Thanks to the blend of strategic vision and tactical insights such a format delivers, I often find topic-focused workshops like these to be the most productive part of a conference. But there’s a vast buffet of

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High-quality product video helps leading camera lens manufacturer educate consumers, enhance brand credibility and drive purchases

Invodo Puts New Lens on Sigma’s Online Video Program to Focus on Sales

AUSTIN, Texas–(BUSINESS WIRE)–Online video is quickly becoming the most dominant and influential medium on the web. In the US, 188.2 million people watched 52.4 billion online videos in December of 2013, and shoppers who viewed video were nearly two times more likely to purchase. To capitalize on the growing power of online video, Sigma, a leading researcher, developer, manufacturer and

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Did You Know?

55% of marketers who use video in their email campaigns reported increased click-through rates.

eMarketer, 2013

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2010

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