Research
May 22, 2013
“We should not look back unless it is to derive useful lessons from past errors, and for the purpose of profiting by dearly bought experience.” – George Washington I can’t say for sure that George Washington was referring to our upcoming webinar with the e-tailing group, but it certainly seems that way! We’re always told
Video
May 20, 2013
Today the election begins for new Shop.org board members, and I’m excited to be on the ballot. Each Shop.org member company has a designated person who’s eligible to complete the ballot. I’m writing this post to ensure your company participates and to ask for your vote. If you’re the voting member, follow this link to
Invodo
May 6, 2013
Welcome to our brand new website! If you’ve been to Invodo.com before, you can surely see the changes. As a first-time participant in creating a full-scale site, it’s amazing to see the entire process from planning to execution and how everyone pulls together to make it all happen. There are a ton of great features
Press Release
April 17, 2013
AUSTIN, Texas–April 17, 2013–Invodo, the business video experts, and hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal global analyst firms, announced today that they have teamed up to enable joint customers to create video at scale and rapidly deploy it to their storefronts to enlighten customers and influence purchase behavior. With
Video Strategy
April 16, 2013
If content marketing is king, then video is its trusted knight. According to this CopyPress research recently featured in eMarketer, 52% of marketing professionals worldwide call out video as the type of content with the highest ROI. Video as a content strategy generates greater returns than pictures, infographics, and even whitepapers. Though the majority of marketers
Events
April 11, 2013
MediaPost’s Video Insider Summit last week brought together brands, advertisers, journalists, and agencies to discuss one topic: how is rapid adoption of online video changing the media landscape? The ‘online video only’ tone was set by holding the conference at the Mohonk Mountain House in the Catskills, a historic resort with horseback riding, golf, hiking…and no televisions in the
Guest Post
April 10, 2013
With so many messages piling up in inboxes and consumers increasingly expecting more personal content, it’s critical for marketers to find new ways to make their content more engaging. And that’s why we’re bullish on video and email. Video has a unique ability to inject personality into your messages, something that’s become increasingly important in
Product Highlights
April 5, 2013
Being an e-commerce video player means that you have to fit into websites, be a chameleon, fit the brand, and generally deliver your content without anyone knowing you weren’t created specifically for the site. In more literal terms, this means that we require a flexible platform that has the ability to be placed anywhere, with
News
March 28, 2013
Just like the weather here in Texas, things are really heating up at Invodo. Since the release of exciting new research in How Consumers Shop With Video, industry-leading publications have been touting the value of video.
Research
March 13, 2013
Today, we are proud to announce the official release of the whitepaper How Consumers Shop with Video. In this report, Freedman summarizes the results and draws game-changing insights from her research, including year-over-year trends, insights by industry, and how consumers view video on mobile. Download it now for insights straight from your consumers.
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