The Invodo Blog

Video marketing and visual commerce expertise



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Product Awareness Puts the “Commerce” in “Visual Commerce”

Most online videos measure success by one simple metric. You guessed it… views. Most video platforms are tooled to generate and monetize this elusive “view,” but views aren’t enough for the e-commerce video use-case. Sure views are big, but the most important metric to measure is purchases.

Enter product awareness, the cornerstone concept applied to e-commerce video versus video for media and entertainment. Product awareness allows you to specify the product a video is trying to sell and interpret the conversion it’s...

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See What Happened at the InCrowd Summit

Nothing is more valuable to me than the chance to speak with our customers. So as you can imagine, I was thrilled to invite some of our clients down to Austin for our InCrowd Summit to partake in lots of amazing food and fun. Watch this quick video to hear what our customers had to say about the event.

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Clients Get the VIP treatment at the InCrowd Summit

As a product marketer, nothing is more informative, inspiring, and motivating than talking to customers. And last week, I had the great opportunity to get to know some of our key customers at our 2nd annual InCrowd Executive Summit. We invited our clients down to Austin, TX to partake in inspiring presentations, great networking, and of course great food and drinks over two days. Our guests even got to experience new visual experiences like Oculus Rift, Google Cardboard. It was...

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Report: 2014 Is Biggest Year Ever for Online Video for Commerce

By:

AUSTIN, Texas–(BUSINESS WIRE)–The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. These are the key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo, the visual commerce experts.

Here is a deeper look at some of the key findings from the report:

Online shoppers who viewed videos were 1.6x more likely to buy than...

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