Client Stories
June 19, 2013
When you’re as proud of your products and your brand as Brown Jordan, you can’t help but want to show it off. Outdoor furniture with both function and form can’t be fully portrayed with text and images alone, so why not represent these features fully and beautifully through video that’s proven to increase sales? We
Events
June 13, 2013
Our team just returned from IRCE 2013 in Chicago where we had the opportunity to talk with a great number of market leading retailers and manufacturers. Some of our favorite conversations were with companies that sell cool products like sporting goods. These companies are selling more products online through the power of e-commerce video. As a
Research
June 12, 2013
Recently, the e-tailing group and Invodo released research on How Consumers Shop With Video to examine shoppers’ opinions and usage of video. Then, we wondered, if more and more consumers watch and love video, how are retailers and brands responding to meet shoppers’ expectations? Today, we are excited to announce the official release of the
Invodo
June 9, 2013
We did it! For the second year in a row, Invodo has been named by the Austin Business Journal as one of the city’s Best Places to Work. But we didn’t just match last year’s achievement, we placed even higher! Being one of the best places to work in an area known for its huge quantity
Client Stories
June 5, 2013
Selling healthcare products online is a challenge. A picture and a paragraph can’t show the comfort that’s immediately apparent when a consumer first tries out a product designed to relieve foot pain. Video can communicate these benefits more effectively, but creating the right video and then measuring the results requires expertise. In order to improve
Video Strategy
May 23, 2013
YouTube recently added a “channel gadget” to make a brand’s YouTube video channel shoppable, based on technology brought by Google’s acquisition of Channel Intelligence. It’s a nice approach, as they’ve kept the calls to action in a separate “shopping pane” (just as our In-Video Shopping product does for clients like Lenovo and L’Oreal). We’ve covered
Research
May 22, 2013
“We should not look back unless it is to derive useful lessons from past errors, and for the purpose of profiting by dearly bought experience.” – George Washington I can’t say for sure that George Washington was referring to our upcoming webinar with the e-tailing group, but it certainly seems that way! We’re always told
Video
May 20, 2013
Today the election begins for new Shop.org board members, and I’m excited to be on the ballot. Each Shop.org member company has a designated person who’s eligible to complete the ballot. I’m writing this post to ensure your company participates and to ask for your vote. If you’re the voting member, follow this link to
Invodo
May 6, 2013
Welcome to our brand new website! If you’ve been to Invodo.com before, you can surely see the changes. As a first-time participant in creating a full-scale site, it’s amazing to see the entire process from planning to execution and how everyone pulls together to make it all happen. There are a ton of great features
Press Release
April 17, 2013
AUSTIN, Texas–April 17, 2013–Invodo, the business video experts, and hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal global analyst firms, announced today that they have teamed up to enable joint customers to create video at scale and rapidly deploy it to their storefronts to enlighten customers and influence purchase behavior. With
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