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Product Awareness Puts the “Commerce” in “Visual Commerce”

Most online videos measure success by one simple metric. You guessed it… views. Most video platforms are tooled to generate and monetize this elusive “view,” but views aren’t enough for the e-commerce video use-case. Sure views are big, but the most important metric to measure is purchases.

Enter product awareness, the cornerstone concept applied to e-commerce video versus video for media and entertainment. Product awareness allows you to specify the product a video is trying to sell and interpret the conversion it’s...

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