Video snippets on Google: New changes that impact your video SEO

Here today, gone tomorrow… Google is definitely good at one thing: keeping us all on our toes. The latest change that may have an impact on your SEO? Video snippets that display on Google SERPS. You may have noticed that mixed search results on Google that may have shown snippets of your videos look different…your

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eCommerce Video Merchandising with Invodo at Shop.org Workshop

eCommerce Video Merchandising with Invodo at Shop.org Workshop Shop.org Merchandising Workshop is a great event for digital retail merchandisers to hone their craft, get inspired, and network with leaders across the industry. Because the event is so intimate, a capacity of only 350 attendees, the knowledge share is significant, allowing attendees, speakers, and roundtable moderators

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10 Quick Facts About the Power of Video [Infographic]

We’re halfway through 2014, and you’re in the minority if your business doesn’t have video or other elements of visual commerce. In fact, 90% of consumers watch online video and 93% of marketers use video. So where does video stand now? Here’s a quick cheat sheet with all the greatness that video and visual experiences bring.  Click

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5 Tips To Kick-Start Your Video SEO

Free traffic to your site from Google: it sounds too good to be true. But it’s not…you can realize greater results from optimizing some content from your site (to most called SEO). And if you have video content on your site, it is a goldmine of rich content that you may not be leveraging. Google

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Giving ‘em Something To Talk About at IRCE 2014

Last week, downtown Chicago kicked off summer with the largest e-commerce meeting of the minds as a tidal wave of digital brands and retailers attended the 10th anniversary of the annual Internet Retailer Convention and Exhibition (IRCE). This year’s conference opened with a series of workshops for attendees wishing to dive deep in key areas

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All-Star Selfies at the IBM Smarter Commerce Global Summit

What’s it like to take a selfie with Jay Baer in front of 4000+ IT and marketing pros at IBM Smarter Commerce Global Summit? Just ask Invodo’s Director of Business Development Keith Blankenship. Last month, he took to the stage to accept our award as the winner of IBM’s All Star Moments Challenge in the

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4 Ways to Get the Most Out of IRCE’s Video Workshop

This year’s Internet Retailer Conference & Exhibition (IRCE) kicks off with an exciting workshop: “The Online Video Revolution will Transform E-Retailing.” Thanks to the blend of strategic vision and tactical insights such a format delivers, I often find topic-focused workshops like these to be the most productive part of a conference. But there’s a vast buffet of

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High-quality product video helps leading camera lens manufacturer educate consumers, enhance brand credibility and drive purchases

Invodo Puts New Lens on Sigma’s Online Video Program to Focus on Sales

AUSTIN, Texas–(BUSINESS WIRE)–Online video is quickly becoming the most dominant and influential medium on the web. In the US, 188.2 million people watched 52.4 billion online videos in December of 2013, and shoppers who viewed video were nearly two times more likely to purchase. To capitalize on the growing power of online video, Sigma, a leading researcher, developer, manufacturer and

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Does Your Mobile Video Measure Up?

If you’re a marketer, you know that measurement is everything, and everything is measured. This definitely applies to video: you want to know how your commerce videos perform in mobile, views, engagement, and most of all, driving sales. We created the Video Commerce Benchmarks Report as a resource for exactly that. This report marks our

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Invodo Goes Back to School for Spring Service Day

Last Friday, the Invodo team joined the Entrepreneurs Foundation of Central Texas for their Spring Service Day. All in all, over 600 volunteers from many amazing local companies descended upon two Austin elementary schools to give back to our community. Our team spruced up a courtyard at Oak Springs Elementary School, which students use for

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Did You Know?

55% of marketers who use video in their email campaigns reported increased click-through rates.

eMarketer, 2013

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2010

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