Holiday shopping can be so overwhelming. How are consumers supposed to make confident decisions when there are holiday sales around every corner and gimmicky giveaways to promote every brand? Check out the neat ways these brands cut through the chaos of holiday shopping to connect with consumers and make their decision making easier!
We aren’t the only ones catching onto the visual commerce revolution: major music artists are engaging with their fans in new ways through interactive video. See five breathtaking examples in this post!
Van Rice, Director of eCommerce – Tools Division at Sears.com, Craftsman.com, and Kmart.com, found that partnering with Invodo was a key to Sears’ success. “When we decided to trust Invodo with this project, that paid off. It made the process so much easier and so much faster,” he says. Watch the testimonial to hear more.
It’s no surprise to Invodo that videos are the most widely used content type within B2B demand generation campaigns (92% of B2B marketers say they use video in their marketing efforts in Software Advice’s most recent Demand Gen Benchmarks).
Black Friday and Cyber Monday 2014 were the biggest days yet for visual commerce! We saw a 5x increase in video views across Invodo’s network of major retailers and brands. Here’s just a peek at some of the most exciting data that jumped out to us.
When you walk into a store to purchase a new pair of shoes, do you ask to see the box so you can read the specs? No. You want to pick up the shoe, flip it around, see the material up close, and check out the treads. Here are some tips on how you can inspire your customers with spin photography.
The future of digital retail is in the hands of today’s students, and the University of North Texas is ensuring that they will be ready to lead by naming our CEO Craig Wax to the inaugural Think Tank of the school’s Global Digital Retailing Research Center.
Consumers expect more seamless, visual experiences across all channels. As a result, new technologies are revolutionizing the way customers interact with retailers online. Our very own VP of Engineering and Operations Jim Keeler knows all about how these technologies will impact the future of e-commerce, so he was invited to speak earlier this month at the InnoTech Conference right here in Austin, TX.
How well did your video perform against industry averages in Q3 2014? Have a look at this quick video featuring all the data from our latest Video Commerce Benchmarks Report. Yep, that’s right: we made a video about video benchmarks so you could learn about video benchmarks while watching video.
On Friday, the Austin Business Journal recognized Invodo as one of Austin’s fastest-growing “Austin Fast 50” companies, based on three-year revenue growth – the second year in a row! It’s a tremendous honor to be recognized for that sustained momentum.
This is, as with every win at Invodo, a team win. Teamwork is, after all, a key part of The Invodo Code. The business results come from the hard work of the amazing Invodo team, strong relationships with the best...