At some point during your video program, you will want to understand how much lift video is providing for your products. Maybe because your boss asked, maybe you want to have that number so you can estimate incremental revenue that could be created by adding video to more products, or maybe you just want to know for your own edification. How do you do that? With a good video A/B test.
You might be tempted to just go ahead and...
To get the most out of what you have, there are a couple of places you can use video across your holiday efforts. More video in more places means you get more of its engagement and sales benefits. Give your shoppers the content gifts they crave (while gifting yourself with all the benefits!) by thinking strategically about using your video on…
Video plays a huge role in e-commerce year-round, but it SURGES during the holiday shopping season. To see just how video impacts holiday shopping, we analyzed the data collected on our platform during the 2014 holiday season.
You think video production is really glamorous and easy? After all, it’s just a bunch of people sitting around with a camera and some lights, right? Actually, it requires special expertise. Here are 4 common misconceptions about production we hear on a regular basis.
Invodo’s New Integration for the Demandware Commerce Cloud Helps Retailers Engage and Convert Customers With Rich Media
Invodo, the visual commerce experts, today announced a new integration that enables Demandware business users to easily deploy rich media and measure the content’s impact on shopper engagement, satisfaction, and conversion.
Want to know the latest in video and visual commerce? We’ve got your back. Here’s a quick snapshot of some of the most interesting video statistics from around the web.
There are two main types of video conversion metrics: Mapped-Product and Any-Product. Which helps you understand the true impact of video?
Most online videos measure success by one simple metric. You guessed it… views. Most video platforms are tooled to generate and monetize this elusive “view,” but views aren’t enough for the e-commerce video use-case. Sure views are big, but the most important metric to measure is purchases.
Enter product awareness, the cornerstone concept applied to e-commerce video versus video for media and entertainment. Product awareness allows you to specify the product a video is trying to sell and interpret the conversion it’s...
Invodo’s Presentations are a way to give you complete control over your customers’ rich content experience, in real time and on-demand. Presentations let you manage and deliver the right visual experiences to your shoppers, according to your needs, objectives, and timelines.
If you’re in online commerce these days, you know how important web analytics are. And of course these analytics apply to video measurement as well. But it goes beyond just the numbers: understanding how web analytics are organized allows you to really see the full story of shopper behavior, for video and beyond.