Most online videos measure success by one simple metric. You guessed it… views. Most video platforms are tooled to generate and monetize this elusive “view,” but views aren’t enough for the e-commerce video use-case. Sure views are big, but the most important metric to measure is purchases.
Enter product awareness, the cornerstone concept applied to e-commerce video versus video for media and entertainment. Product awareness allows you to specify the product a video is trying to sell and interpret the conversion it’s...
Invodo’s Presentations are a way to give you complete control over your customers’ rich content experience, in real time and on-demand. Presentations let you manage and deliver the right visual experiences to your shoppers, according to your needs, objectives, and timelines.
If you’re in online commerce these days, you know how important web analytics are. And of course these analytics apply to video measurement as well. But it goes beyond just the numbers: understanding how web analytics are organized allows you to really see the full story of shopper behavior, for video and beyond.
Invodo Enables Wireless Carriers and Manufacturers to Transform the Mobile Device Shopping Experience
Today Invodo announced the launch of their Virtual Device technology. Invodo’s Virtual Device lives in the cloud and can expose a live instance of any Android OS through any web browser.
Understanding how your users rewatch your videos can help you produce more effective content. So what is a rewatch and how do you know when it happens?
Nothing is more valuable to me than the chance to speak with our customers. So as you can imagine, I was thrilled to invite some of our clients down to Austin for our InCrowd Summit to partake in lots of amazing food and fun. Watch this quick video to hear what our customers had to say about the event.
What’s a day on set of a video shoot like? It’s fast-paced, well organized, and efficient. And according to Jonathan Hartwig, Senior Producer at Invodo, “no two days are ever the same.” Watch the video for a behind the scenes experience!
In 2014, video viewers were 1.6x more likely to buy. But why does video influence shift at the end of the year?
As a product marketer, nothing is more informative, inspiring, and motivating than talking to customers. And last week, I had the great opportunity to get to know some of our key customers at our 2nd annual InCrowd Executive Summit. We invited our clients down to Austin, TX to partake in inspiring presentations, great networking, and of course great food and drinks over two days. Our guests even got to experience new visual experiences like Oculus Rift, Google Cardboard. It was...
AUSTIN, Texas–(BUSINESS WIRE)–The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. These are the key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo, the visual commerce experts.
Here is a deeper look at some of the key findings from the report:
Online shoppers who viewed videos were 1.6x more likely to buy than...