Craig Wax Named to UNT’s Digital Retailing Think Tank

The shift towards online retailing is still in its infancy. What will the next 20, 50, or even 100 years hold? The future of digital retail is in the hands of today’s students, and the University of North Texas is ensuring that they will be ready to lead by naming our CEO Craig Wax to

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How New Technology Will Revolutionize Consumer Device Shopping Experiences

Shopping habits in the consumer electronics and telecommunications industries are much different today than they were ten years ago. Think back to 2005, when the Motorola RAZR was all the rage and smart phones hadn’t even touched the map. Today, customers are preordering phones from Amazon, researching new devices from their devices, and interacting with

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Q3 Video Benchmarks Report: The Video

How well did your video perform against industry averages in Q3 2014? Have a look at this quick video featuring all the data from our latest Video Commerce Benchmarks Report. Yep, that’s right: we made a video about video benchmarks so you could learn about video benchmarks while watching video. Check it out! So, how well did your

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Invodo Hits ABJ’s Fast 50 Two Years Running

On Friday, the Austin Business Journal recognized Invodo as one of Austin’s fastest-growing “Austin Fast 50” companies, based on three-year revenue growth – the second year in a row!  It’s a tremendous honor to be recognized for that sustained momentum. This is, as with every win at Invodo, a team win. Teamwork is, after all,

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56.5 Hours of Visual Commerce at the 2014 Summit

The Annual Summit is one of the most important conferences of the retail year, with leading retailers sharing cutting-edge practices and learnings. This year’s Summit in Seattle was no exception. It kicked off on Monday at 7:30am with the Student Program and Retail Boot Camp, then continued with keynotes from REI executives, Forrester analysts, and

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3 Powerful Examples of Video in Email

Video helps make your emails shine. Marketers cite increased click-through rates, conversion rates, forwarding, and more when they use video in email – probably the reason why we’re seeing it more often! But beyond the metrics, it lets your subscribers interact with your brand on a deeper level right in their inbox. Here are some

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Summer’s Here: Start Planning for 2014 Holiday Shopping!

The snow may not be falling just yet, but if last year’s long winter is any indication of what’s in store for 2014, now’s the time to plan. Start bundling up your customers early with strategic holiday promos and that inspire plenty of gift-giving. The early bird catches the snowman holiday sales, so ensure your

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Running the Video Race With Northern Safety

Video isn’t a sprint, it’s more like a marathon. It may seem like you’ve crossed the finish line after one round of production, but you have the ability to go so much farther if you think of your video as a program. That means not only starting with a strategy and creating great video content, but

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Video Marketing Evolves: Five ReelSummit Insights

Gil Scott-Heron said the revolution would not be televised. He was right – it wasn’t televised, it was streamed across the Internet. It’s also over, as ReelSEO founder Mark Robertson told the crowd at the opening of last week’s ReelSummit in San Francisco. The presence of some of the world’s biggest brands at the Summit

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Video snippets on Google: New changes that impact your video SEO

Here today, gone tomorrow… Google is definitely good at one thing: keeping us all on our toes. The latest change that may have an impact on your SEO? Video snippets that display on Google SERPS. You may have noticed that mixed search results on Google that may have shown snippets of your videos look different…your

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Did You Know?

55% of marketers who use video in their email campaigns reported increased click-through rates.

eMarketer, 2013

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2010

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