In 2014, video viewers were 1.6x more likely to buy. But why does video influence shift at the end of the year?
As a product marketer, nothing is more informative, inspiring, and motivating than talking to customers. And last week, I had the great opportunity to get to know some of our key customers at our 2nd annual InCrowd Executive Summit. We invited our clients down to Austin, TX to partake in inspiring presentations, great networking, and of course great food and drinks over two days. Our guests even got to experience new visual experiences like Oculus Rift, Google Cardboard. It was...
AUSTIN, Texas–(BUSINESS WIRE)–The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. These are the key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo, the visual commerce experts.
Here is a deeper look at some of the key findings from the report:
Online shoppers who viewed videos were 1.6x more likely to buy than...
Holiday shopping can be so overwhelming. How are consumers supposed to make confident decisions when there are holiday sales around every corner and gimmicky giveaways to promote every brand? Check out the neat ways these brands cut through the chaos of holiday shopping to connect with consumers and make their decision making easier!
We aren’t the only ones catching onto the visual commerce revolution: major music artists are engaging with their fans in new ways through interactive video. See five breathtaking examples in this post!
Van Rice, Director of eCommerce – Tools Division at Sears.com, Craftsman.com, and Kmart.com, found that partnering with Invodo was a key to Sears’ success. “When we decided to trust Invodo with this project, that paid off. It made the process so much easier and so much faster,” he says. Watch the testimonial to hear more.
It’s no surprise to Invodo that videos are the most widely used content type within B2B demand generation campaigns (92% of B2B marketers say they use video in their marketing efforts in Software Advice’s most recent Demand Gen Benchmarks).
Black Friday and Cyber Monday 2014 were the biggest days yet for visual commerce! We saw a 5x increase in video views across Invodo’s network of major retailers and brands. Here’s just a peek at some of the most exciting data that jumped out to us.
When you walk into a store to purchase a new pair of shoes, do you ask to see the box so you can read the specs? No. You want to pick up the shoe, flip it around, see the material up close, and check out the treads. Here are some tips on how you can inspire your customers with spin photography.
The future of digital retail is in the hands of today’s students, and the University of North Texas is ensuring that they will be ready to lead by naming our CEO Craig Wax to the inaugural Think Tank of the school’s Global Digital Retailing Research Center.