The Invodo Blog

Video marketing and visual commerce expertise

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What to Expect this Black Friday & Cyber Monday

Put away the turkey and grab your wallet: Thanksgiving marks the official start of the holiday shopping season. Black Friday and Cyber Monday are just days away!

If you haven’t already checked out our Holiday eBook or Q3 Benchmarks report, here’s what you can expect:

  Growth in ecommerce sales will continue to outpace overall retail sales.

According to eMarketer, holiday ecommerce sales are expected to reach $79.4 billion – a 13.9% increase...

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6 Ways to Save on Black Friday & Cyber Monday

With Black Friday just one week away, shoppers are gearing up for the annual post-Thanksgiving spending spree. But before you empty your wallet (and lose your mind), take a look at these tips:

1. Look for promo codes

You should never automatically pay full price when you’re online shopping. Do your homework! Chances are, there’s a promo code out there that can save you a hefty chunk of change – especially during the holiday season. When it comes to promo codes, See More

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Top 5 Things to Know About eCommerce Video Viewers

Here at Invodo, we love video – but you probably know that already.

And in case you haven’t seen our Q3 2015: Product Video Benchmarks & Holiday Outlook, 2015 was a particularly great year.

Fortunately, we’re not here to bore you with a stale summary. Instead, here’s a listicle breakdown of the Top 5 things you need to know about eCommerce video viewers:


 1. They’re 1.7x more likely to purchase than non-viewers.

Your video matters! If...

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Screen Shot 2015-10-23 at 11.30.45 AM 2015 Recap is THE digital and omni-channel retailer event of the year. Just a few weeks ago, we joined over 5,000 retail professionals for a two and a half day immersion in all things digital. Here are some of the highlights:


There were hundreds of sessions hosted by some of the top thought leaders in the retail world. QVC President and CEO See More

Alushta Russia - October 25 2014: Girl holding a iPhone 6 Space Gray with service Amazon on the screen. iPhone 6 was created and developed by the Apple inc.

Strive for HTML5, not Flash.

In August, you learned a little bit about HTML5, the technology behind our new inPlayer. And in September, you read about Tippmann’s upgrading experience.

It’s officially October, but we’re still stuck on HTML5.

It’s faster, sleeker and more versatile – so it’s no surprise that we’re back with more. But today, we’re shifting the focus to the greater tech world, highlighting that it’s not just us who prefer HTML5. And since it’s Thursday, we thought a #tbt...

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The Fantastic Four: Where Visual Content Matters Most

People remember 10% of what they hear, 20% of what the read, and 80% of what they see and do – so it’s no surprise that video viewers are 1.6x more likely to purchase.

But do some product categories matter more than others?

I wanted to find out, especially after reading through our recent eBook. So I looked through our survey, which asked over 1,000 respondents: “How important is...

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tourism, travel, people, leisure and technology concept - group of happy laughing teenage friends taking selfie outdoors

More on Millennials

I’m 23, which means I’m smack-dab in the middle of Millennials, the generation officially recognized as Y. From a marketing perspective, I – along with roughly 80 million other Americans – represent the tech-savvy yet demanding consumer segment that’s changing the face of e-commerce.

Some say we’re innovative. Others think we’re self-absorbed (or just obsessed with taking selfies).

Either way, Millennials are a hot topic in the marketing world. So in the spirit of...

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A Very Merry Holiday Campaign: Learn More in Our Webinar

Believe it or not, it’s already mid-October – and last year, 25% of consumers started their holiday shopping before Halloween.

Time is running out! Is your campaign ready?

Lucky for you, we’ve joined forces with Steelhouse to co-host a webinar, 5 Video Trends to Make or Break Your Holiday Campaigns this Season. We’ll walk through the buyer’s journey, and review recent video trends to help strengthen your campaign in...

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Outdoor portrait of young beautiful woman using her mobile phone.

The ‘Why’ Behind Generation Y: Millennials & Online Shopping

By now, you know that customers want rich media.

Our recent eBook, Make it Visual: Online Shopper Preferences for Rich Media, shared a number of insights on customer expectations, which – as you know – are pretty high.

But we wanted to learn more – especially in regard to how expectations vary by generation. So, we took a closer look at our data and honed in on Millennials, the 18- to 34-year-old demographic that dominates e-commerce today.

Where’d they...

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