Take one last look at Flash – it may be gone before you know it.
By now, you’ve probably heard about HTML5. It’s new and exciting, and it’s one of the latest developments in the tech world – promising serious improvements for e-commerce retailers. Sure, HTML5 players work well and look a bit sleeker, but is it really that much better than Flash?
Here at Invodo, we think HTML5 is worth the hype. Here’s why you should, too:
Meet Amos: a young, tech-savvy millennial whose crazy work schedule makes shopping impossible. And he hates waiting in line. So, he typically depends on e-commerce sites, where he can buy anything from golf clubs to clothing.
Amos is always excited to get home from work and find a package at his doorstep. But, nothing upsets him more than finding a product that looks different from its photograph online – not even waiting in line.
Sound familiar? Well, Amos is not...
Before you know it, shoppers will be gearing up for the holidays, and they’re turning to the web for information before they buy. And video is an important component of how they research products. Video buy rates nearly double during the holiday season – so don’t leave your customers hanging.
On Tuesday, August 25th at 10:00 a.m. PDT, join Invodo’s video production experts for a brief webinar focused on how to create effective product videos and scale content...
At some point during your video program, you will want to understand how much lift video is providing for your products. Maybe because your boss asked, maybe you want to have that number so you can estimate incremental revenue that could be created by adding video to more products, or maybe you just want to know for your own edification. How do you do that? With a good video A/B test.
You might be tempted to just go ahead and...
To get the most out of what you have, there are a couple of places you can use video across your holiday efforts. More video in more places means you get more of its engagement and sales benefits. Give your shoppers the content gifts they crave (while gifting yourself with all the benefits!) by thinking strategically about using your video on…
Video plays a huge role in e-commerce year-round, but it SURGES during the holiday shopping season. To see just how video impacts holiday shopping, we analyzed the data collected on our platform during the 2014 holiday season.
You think video production is really glamorous and easy? After all, it’s just a bunch of people sitting around with a camera and some lights, right? Actually, it requires special expertise. Here are 4 common misconceptions about production we hear on a regular basis.
Invodo’s New Integration for the Demandware Commerce Cloud Helps Retailers Engage and Convert Customers With Rich Media
Invodo, the visual commerce experts, today announced a new integration that enables Demandware business users to easily deploy rich media and measure the content’s impact on shopper engagement, satisfaction, and conversion.
Want to know the latest in video and visual commerce? We’ve got your back. Here’s a quick snapshot of some of the most interesting video statistics from around the web.
There are two main types of video conversion metrics: Mapped-Product and Any-Product. Which helps you understand the true impact of video?