Interactive Video is Taking Over the Music Industry

2014 was a big year for interactive video. We launched our Visual Commerce platform and created several interactive concepts for clients. But we aren’t the only ones catching onto the visual commerce revolution: major music artists are engaging with their fans in new ways through interactive video. See five breathtaking examples below! 1) Taylor Swift’s 360

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Sears Nails It With Invodo Video

Video is an important tool in every marketer’s garage, but the cost and complexity of creating video at scale can throw a wrench into things. What’s the drill for creating video that works? Van Rice, Director of eCommerce – Tools Division at Sears.com, Craftsman.com, and Kmart.com, found that partnering with Invodo was a key to

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Video is Popular for B2B, But is it Effective?

It’s no surprise to Invodo that videos are the most widely used content type within B2B demand generation campaigns (92% of B2B marketers say they use video in their marketing efforts in Software Advice’s most recent Demand Gen Benchmarks). Our B2B clients use video to drive an increase in engagement and conversion. Most marketers know

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Retail Video Views Increase 5x for Black Friday and Cyber Monday 2014

Black Friday and Cyber Monday 2014 were the biggest days yet for visual commerce! We saw a 5x increase in video views across Invodo’s network of major retailers and brands. Here’s just a peek at some of the most exciting data that jumped out to us: Omnichannel Weekend is a monster for video influence on retail sales. The

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SPINspiration: 5 Tips for Powerful Spin Photography

When you walk into a store to purchase a new pair of shoes, do you ask to see the box so you can read the specs? No. You want to pick up the shoe, flip it around, see the material up close, and check out the treads. So as an e-commerce marketer, how can you

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Craig Wax Named to UNT’s Digital Retailing Think Tank

The shift towards online retailing is still in its infancy. What will the next 20, 50, or even 100 years hold? The future of digital retail is in the hands of today’s students, and the University of North Texas is ensuring that they will be ready to lead by naming our CEO Craig Wax to

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How New Technology Will Revolutionize Consumer Device Shopping Experiences

Shopping habits in the consumer electronics and telecommunications industries are much different today than they were ten years ago. Think back to 2005, when the Motorola RAZR was all the rage and smart phones hadn’t even touched the map. Today, customers are preordering phones from Amazon, researching new devices from their devices, and interacting with

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Q3 Video Benchmarks Report: The Video

How well did your video perform against industry averages in Q3 2014? Have a look at this quick video featuring all the data from our latest Video Commerce Benchmarks Report. Yep, that’s right: we made a video about video benchmarks so you could learn about video benchmarks while watching video. Check it out! So, how well did your

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Invodo Hits ABJ’s Fast 50 Two Years Running

On Friday, the Austin Business Journal recognized Invodo as one of Austin’s fastest-growing “Austin Fast 50” companies, based on three-year revenue growth – the second year in a row!  It’s a tremendous honor to be recognized for that sustained momentum. This is, as with every win at Invodo, a team win. Teamwork is, after all,

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56.5 Hours of Visual Commerce at the 2014 Shop.org Summit

The Shop.org Annual Summit is one of the most important conferences of the retail year, with leading retailers sharing cutting-edge practices and learnings. This year’s Summit in Seattle was no exception. It kicked off on Monday at 7:30am with the Student Program and Retail Boot Camp, then continued with keynotes from REI executives, Forrester analysts, and

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Did You Know?

55% of marketers who use video in their email campaigns reported increased click-through rates.

eMarketer, 2013

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2010

See our client case studies