The Invodo Blog

Video marketing and visual commerce expertise

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The ‘Why’ Behind Generation Y: Millennials & Online Shopping

By now, you know that customers want rich media.

Our recent eBook, Make it Visual: Online Shopper Preferences for Rich Media, shared a number of insights on customer expectations, which – as you know – are pretty high.

But we wanted to learn more – especially in regard to how expectations vary by generation. So, we took a closer look at our data and honed in on Millennials, the 18- to 34-year-old demographic that dominates e-commerce today.

Where’d they stand...

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‘Tis the Season for Rich Media

It may still feel like summer, but the holidays will be here before you know it – which means it’s time for online retailers to get ready.

Nearly 90% of customers agree that visual content makes online shopping more efficient and effective. And as we enter the busiest shopping season of the year, rich media is more imperative than ever.

Wondering where to start? Lucky for you, we’ve listed everything you need to know in our latest eBook, Product Video:...

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Rich Media, Rich Results: Learn More in Our Webinar

Gone are the days of static product photographs and stale descriptions. It’s 2015, and one thing is certain: Customers want rich media.

It’s worth the investment – we promise. Here’s why:

82% of consumers are more likely to make a confident purchase when visual content is available. Nearly 9 in 10 consumers agree that online shopping is more efficient and effective with visuals beyond product photography.

What does this mean for your site? Because rich media is an investment, it’s...

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How Tippmann Upgraded to HTML5

When it comes to paintball, Tippmann clearly knows a thing or two about state-of-the-art equipment.

And now, after upgrading to our latest inPlayer, they have a brand new weapon: HTML5.

We reached out to Erich Garbers, Tippmann’s Sports Promotion Manager, to learn more about their experience so far.

Invodo: How was the upgrade process? Was it easy?EG: The upgrade process was very easy. The Invodo team took care of 100% of the process. Completely hands off from our side.


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HTML5: Worth the Hype?

Take one last look at Flash – it may be gone before you know it.

By now, you’ve probably heard about HTML5. It’s new and exciting, and it’s one of the latest developments in the tech world – promising serious improvements for e-commerce retailers. Sure, HTML5 players work well and look a bit sleeker, but is it really that much better than Flash?

Here at Invodo, we think HTML5 is worth the hype. Here’s why you should, too:

Flash is...

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A picture is worth a thousand words – but visual content is worth far more.

Meet Amos: a young, tech-savvy millennial whose crazy work schedule makes shopping impossible. And he hates waiting in line. So, he typically depends on e-commerce sites, where he can buy anything from golf clubs to clothing.

Amos is always excited to get home from work and find a package at his doorstep. But, nothing upsets him more than finding a product that looks different from its photograph online – not even waiting in line.

Sound familiar? Well, Amos is not...

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Check Out Our Video at Scale Webinar

Before you know it, shoppers will be gearing up for the holidays, and they’re turning to the web for information before they buy. And video is an important component of how they research products. Video buy rates nearly double during the holiday season – so don’t leave your customers hanging.

Invodo’s video production experts held a brief webinar focused on how to create effective product videos and scale content on your site. Watch the recorded webinar to learn...

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4 Testing Tips to Help You Find Exactly How Much Your Video Boosts Sales

At some point during your video program, you will want to understand how much lift video is providing for your products. Maybe because your boss asked, maybe you want to have that number so you can estimate incremental revenue that could be created by adding video to more products, or maybe you just want to know for your own edification. How do you do that? With a good video A/B test.

You might be tempted to just go ahead and...

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How To Regift Your Video for Extra Holiday Cheer

To get the most out of what you have, there are a couple of places you can use video across your holiday efforts. More video in more places means you get more of its engagement and sales benefits. Give your shoppers the content gifts they crave (while gifting yourself with all the benefits!) by thinking strategically about using your video on…

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