3 Powerful Examples of Video in Email

Video helps make your emails shine. Marketers cite increased click-through rates, conversion rates, forwarding, and more when they use video in email – probably the reason why we’re seeing it more often! But beyond the metrics, it lets your subscribers interact with your brand on a deeper level right in their inbox. Here are some

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Summer’s Here: Start Planning for 2014 Holiday Shopping!

The snow may not be falling just yet, but if last year’s long winter is any indication of what’s in store for 2014, now’s the time to plan. Start bundling up your customers early with strategic holiday promos and that inspire plenty of gift-giving. The early bird catches the snowman holiday sales, so ensure your

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Running the Video Race With Northern Safety

Video isn’t a sprint, it’s more like a marathon. It may seem like you’ve crossed the finish line after one round of production, but you have the ability to go so much farther if you think of your video as a program. That means not only starting with a strategy and creating great video content, but

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Video Marketing Evolves: Five ReelSummit Insights

Gil Scott-Heron said the revolution would not be televised. He was right – it wasn’t televised, it was streamed across the Internet. It’s also over, as ReelSEO founder Mark Robertson told the crowd at the opening of last week’s ReelSummit in San Francisco. The presence of some of the world’s biggest brands at the Summit

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Video snippets on Google: New changes that impact your video SEO

Here today, gone tomorrow… Google is definitely good at one thing: keeping us all on our toes. The latest change that may have an impact on your SEO? Video snippets that display on Google SERPS. You may have noticed that mixed search results on Google that may have shown snippets of your videos look different…your

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eCommerce Video Merchandising with Invodo at Shop.org Workshop

eCommerce Video Merchandising with Invodo at Shop.org Workshop Shop.org Merchandising Workshop is a great event for digital retail merchandisers to hone their craft, get inspired, and network with leaders across the industry. Because the event is so intimate, a capacity of only 350 attendees, the knowledge share is significant, allowing attendees, speakers, and roundtable moderators

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Invodo Spin combines HTML-based player with full production capabilities

Invodo Adds Spin Photography to its Suite of Visual Commerce Offerings

AUSTIN, Texas, Jul 22, 2014 (BUSINESS WIRE) — Consumers increasingly expect interactive, visual experiences to help them shop. That’s why Invodo, the Visual Commerce experts, today announced the addition of spin photography to its suite of content production and technology solutions. With the Invodo Spin solution, retailers and manufacturers can now work with a single

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10 Quick Facts About the Power of Video [Infographic]

We’re halfway through 2014, and you’re in the minority if your business doesn’t have video or other elements of visual commerce. In fact, 90% of consumers watch online video and 93% of marketers use video. So where does video stand now? Here’s a quick cheat sheet with all the greatness that video and visual experiences bring.  Click

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5 Tips To Kick-Start Your Video SEO

Free traffic to your site from Google: it sounds too good to be true. But it’s not…you can realize greater results from optimizing some content from your site (to most called SEO). And if you have video content on your site, it is a goldmine of rich content that you may not be leveraging. Google

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Giving ‘em Something To Talk About at IRCE 2014

Last week, downtown Chicago kicked off summer with the largest e-commerce meeting of the minds as a tidal wave of digital brands and retailers attended the 10th anniversary of the annual Internet Retailer Convention and Exhibition (IRCE). This year’s conference opened with a series of workshops for attendees wishing to dive deep in key areas

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Did You Know?

55% of marketers who use video in their email campaigns reported increased click-through rates.

eMarketer, 2013

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2010

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