Client Stories

Brown Jordan Brands and Sells with Video

When you’re as proud of your products and your brand as Brown Jordan, you can’t help but want to show it off.  Outdoor furniture with both function and form can’t be fully portrayed with text and images alone, so why not represent these features fully and beautifully through video that’s proven to increase sales? We

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Events

Keepin’ It Cool at IRCE 2013

Our team just returned from IRCE 2013 in Chicago where we had the opportunity to talk with a great number of market leading retailers and manufacturers. Some of our favorite conversations were with companies that sell cool products like sporting goods. These companies are selling more products online through the power of e-commerce video. As a

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Research

Storytelling and Selling Through Video

Recently, the e-tailing group and Invodo released research on How Consumers Shop With Video to examine shoppers’ opinions and usage of video. Then, we wondered, if more and more consumers watch and love video, how are retailers and brands responding to meet shoppers’ expectations? Today, we are excited to announce the official release of the

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Invodo

2 In a Row: We’re One of Austin’s Best Places to Work!

We did it! For the second year in a row, Invodo has been named by the Austin Business Journal as one of the city’s Best Places to Work. But we didn’t just match last year’s achievement, we placed even higher! Being one of the best places to work in an area known for its huge quantity

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Client Stories

Footsmart Kicks It with Invodo Video

Selling healthcare products online is a challenge. A picture and a paragraph can’t show the comfort that’s immediately apparent when a consumer first tries out a product designed to relieve foot pain. Video can communicate these benefits more effectively, but creating the right video and then measuring the results requires expertise. In order to improve

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Video Strategy

YouTube and Go Go Shoppable Video Gadgets

YouTube recently added a “channel gadget” to make a brand’s YouTube video channel shoppable, based on technology brought by Google’s acquisition of Channel Intelligence. It’s a nice approach, as they’ve kept the calls to action in a separate “shopping pane” (just as our In-Video Shopping product does for clients like Lenovo and L’Oreal). We’ve covered

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Research

What George Washington Knows about Online Video

“We should not look back unless it is to derive useful lessons from past errors, and for the purpose of profiting by dearly bought experience.” – George Washington I can’t say for sure that George Washington was referring to our upcoming webinar with the e-tailing group, but it certainly seems that way! We’re always told

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Video

Vote in the Shop.org Elections!

Today the election begins for new Shop.org board members, and I’m excited to be on the ballot. Each Shop.org member company has a designated person who’s eligible to complete the ballot.  I’m writing this post to ensure your company participates and to ask for your vote.  If you’re the voting member, follow this link to

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Invodo

The All-New Invodo.com

Welcome to our brand new website! If you’ve been to Invodo.com before, you can surely see the changes. As a first-time participant in creating a full-scale site, it’s amazing to see the entire process from planning to execution and how everyone pulls together to make it all happen. There are a ton of great features

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Press Release

Pre-built integration between Invodo and hybris enables rapid and flexible video deployment

Invodo and hybris Team Up to Help Customers Scale E-Commerce Video

AUSTIN, Texas–April 17, 2013–Invodo, the business video experts, and hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal global analyst firms, announced today that they have teamed up to enable joint customers to create video at scale and rapidly deploy it to their storefronts to enlighten customers and influence purchase behavior. With

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Did You Know?

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

57% of consumers say that product videos make them more confident in a purchase and less likely to return an item.

MediaPost, 2013

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, April 2010

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