Why We Love Video: Beyond Product Video with Melissa Terrell

Video is high on the consideration list of most marketers these days and for good reason. It’s proven to grab the attention of consumers and and drive action. Melissa Terrell, Director of Program Management here at Invodo, took some time to chat about the incremental value of using video beyond product videos. Watch the video below

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Mizuno Engages Online Shoppers With Video

Mizuno knows that athletes are driven to be better. One of the ways they help make “better” happen for their customers is by using Invodo video to create engaging online experiences. We had the pleasure of talking to Stephen Mikolajczak, Divisional Brand Marketing Manager at Mizuno USA, to hear how it all came together. With

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Why We Love Video: Engaging & Converting with CEO Craig Wax

Creating rich, visual experiences for consumers is what Invodo is all about. In this video CEO Craig Wax tells us why video is such an effective tool in holding viewers’ interest and prompting a purchase. Spoiler alert: 90% of people learn best through visual and audio experiences. Watch it now! For more tips on how

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Video Platform Security and the Heartbleed Bug

If you follow Internet security issues, you’ve probably heard of the “Heartbleed Bug”, a major vulnerability that has security professionals scrambling. It’s become major news in outlets from Techcrunch to CNN. Since Openness is a core tenet of our company culture (as documented in the Invodo Code), I thought I’d simply share a message about it from our VP

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Melissa Terrell Talks Video Content & Site Merchandising Best Practices

Last week, we covered three UX tips on why website merchandising is important. I also sat down with Director of Program Management (Chief Road Warrior) Melissa Terrell, who is on the front lines with top retailers every day, to get her perspective on site merchandising and the best practices she recommends to clients. Where do

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3 Things to Consider When Merchandising Video On Your Website

I recently had a chance to sit down and talk to two of our in-house experts about their knowledge and experience with video site merchandising. I started with our resident user experience guru, Cassie Clark, who works behind the scenes and in the trenches designing the best customer experiences on the web. What are the

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Leveraging Video Performance: Attend the Webinar

How do your video results compare to your competitors? Video helps consumers make vital purchase decisions, so you need to know exactly how to use it. We have researched and cataloged six months of video performance data across more than 100 leading retailers to help you further understand video metric comparisons. On Tuesday, April 1st,

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3 Things to Do Now to Get More from Video

If you’re a manufacturer or brand, no one knows your products better than you do. It’s clear that video is an important asset for your business, but do your videos position you as the authoritative source for your products, maximize customer engagement, and contribute to increased sales? Here are a couple of things you can

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Insights from eTail West and SXSW Interactive

The first week of March has been an amazing time for the Invodo team with eTail West, South by Southwest Interactive, and our inaugural Client Advisory Board meeting – all packed into one week! The week kicked of with eTail West 2014 in San Antonio, Texas. The eTail shows are known for delivering fantastic, retailer-driven

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Invodo Video for Magento increases sales conversion rates and consumer engagement across e-Commerce market segments

Invodo Delivers Video Solution for E-Commerce with Magento Integration

AUSTIN, Texas–Invodo, the business video experts, today announced the availability of Invodo Video for Magento. The solution, developed in association with Magento Gold Solution Partner, Lyons Consulting Group, delivers tightly integrated video solutions for retailers utilizing Magento’s industry leading e-commerce solutions, including both Magento Community and Magento Enterprise Edition. With nearly 70% of online shoppers utilizing

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Did You Know?

55% of marketers who use video in their email campaigns reported increased click-through rates.

eMarketer, 2013

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2010

See our client case studies