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57% of consumers say that watching product videos makes them more confident in online purchase decisions.
57% of consumers say that product videos make them more confident in a purchase and less likely to return an item.
Shoppers who view video are nearly 2x more likely to purchase.
Internet Retailer, 2012
Over half of marketing professionals worldwide call out video as the type of content with the best ROI.
Visitors who view product videos are 85% more likely to buy than visitors who do not.
Internet Retailer, April 2010