Industry-Defining Research & Expertise

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The Untapped Video SEO Opportunity

It's no secret: search engines want your video content. But according to our research with Conductor, few retailers are taking advantage of video SEO. Get ahead of the video marketing surge with Part I of The Marketer's Guide to Video SEO eBook series, The Untapped Video SEO Opportunity.

Spin Photography for Products

Spin photography can be a great solution to affordably meet consumer expectations for visual experiences online. In Spin Photography for Products: A Behind the Scenes Production Guide, you'll learn how to create, implement, and ultimately get the most out of spin.

Video Content for Electronics

Do you have the expertise to create video content for devices that will speak to your customers, answer their questions, and represent your brand? Get the Video Content for Electronics: Behind the Scenes Production Guide to see production best practices.

Case Studies

FootSmart's Focus on Visual Commerce Drives Results

FootSmart's combination of Visual Commerce content, technology, and strategy consistently generated great results: shoppers who view video were 2.3x more likely to buy and shoppers who use spin were 50% more likely to buy.

Northern Safety Boosts Video Viewers 3.35x

Northern Safety had effective video content on its website, but wanted to take results to the next level. Partnering with Invodo's Program Managers boosted view rates 3.35x.

Crutchfield Boosts SEO with Video

Almost 1,500 Crutchfield videos were indexed in search engines in just a few days using Invodo’s proprietary combination of dynamically-generated sitemaps and tags.

The Invodo Blog

Interactive Video is Taking Over the Music Industry

2014 was a big year for interactive video. We launched our Visual

Sears Nails It With Invodo Video

Video is an important tool in every marketer’s garage, but the cost

Video is Popular for B2B, But is it Effective?

It's no surprise to Invodo that videos are the most widely used

Did You Know?

55% of marketers who use video in their email campaigns reported increased click-through rates.

eMarketer, 2013

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2010

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