Product video continues to grow at a staggering rate on e-commerce sites, and 2015 proved to be the biggest year ever. Year-over-year video views are 42% higher in 2015 than in 2014, and that's only the beginning of this year's list of record breakers. Download our report to learn more about key trends in 2015, and receive benchmarks to gage your own video program's performance.
Product video resources and best practices.
It's officially 2016, which means it's time to revamp your site with product video that will inform and impress your shoppers. In our free five-week eCourse, we'll email you one lesson per week to guide you through each step of product video production – including pre-and post processes.
It's official: 2015 is the year for video -- well, as far as online retailers are concerned. Year-over-year video views are already 30% higher than in 2014, and that's only the beginning of this year's list of broken records. Download our report to learn more about trends from 2015, and our predictions for Q4.
With the holiday season just around the corner, shoppers are turning to the web for information – and they have higher expectations than ever. It’s time to get ready! In our holiday eBook, we’ve listed our best practices and lessons from Christmases past to help you leverage video for a successful online shopping season.
FootSmart's combination of Visual Commerce content, technology, and strategy consistently generated great results: shoppers who view video were 2.3x more likely to buy and shoppers who use spin were 50% more likely to buy.
Northern Safety had effective video content on its website, but wanted to take results to the next level. Partnering with Invodo's Program Managers boosted view rates 3.35x.
Almost 1,500 Crutchfield videos were indexed in search engines in just a few days using Invodo’s proprietary combination of dynamically-generated sitemaps and tags.
Jack Howard of Sigma says “In addition to being informative, the videos are proving to be effective commerce drivers, too; video viewers are much more likely to click through to find an authorized retailer than non-viewers.”
Take your holiday campaign to the next level with content your customers crave. Join Invodo and Steelhouse Oct 15th at 12:00pm CDT/1:00 EDT for a webinar focused on the latest video trends, including personalization, rich media ads, mobile, ad retargeting, and shoppable and interactive video.
Visual content – like video, images, and spin photography – is becoming more relevant than ever in the online buying process. In this webinar, we’ll take an in-depth look at visual content and explore the results from our study of over 1,000 shoppers and 94 million e-commerce transactions.
Want to create more product videos this holiday season without breaking the bank? Watch the recorded webinar to learn from Invodo's video production gurus on creating effective product videos and get tips on scaling your video program.
Stand out from the crowd to make 2015 the best holiday season yet. Join Invodo and Lyons Consulting Group on Wednesday, June 10 at 1PM ET for our webinar to learn why shoppable video will be BIG, a retail recap from holiday 2014, and the biggest trends for 2015.
At Invodo, we not only believe in the power of product video, but also in the value of video at scale. Based on our experience, product video production is no easy feat – as time, money and logistics are unavoidable obstacles. However, by scaling production and producing more product videos, your cost per video will decrease.
NRF’s Annual Convention & Expo, Retail’s BIG Show, is far and away the largest retailer conference in the country, serving as a global forum for new trends and technologies in this ubiquitous industry. This year, a handful of trends drove the majority of conversation.
According to CNET, 2016 is the year for “virtual reality’s big debut” – and nowhere was that more apparent than at this year’s Consumer Electronics Show (CES) in Las Vegas. VR hardware was front and center at the show. Oculus had a giant two-story booth, and a line around the floor to demo the much-anticipated Oculus Rift headset, currently listed at $600.
Last week, we gave a quick recap on overall video views and the major growth that occurred on both Black Friday and Cyber Monday. Today, we’re tightening our focus specifically on mcommerce (aka mobile commerce), which accounts for all shopping activity on smartphones and tablets.