Industry-Defining Research & Expertise

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ConsumersShop2_B

How Consumers Shop With Video: 2012 Survey

Lauren Freedman, President, the e-tailing group, surveyed over 1,000 shoppers to find out how they use online video. Download the whitepaper to find out why video quality matters, what today’s consumer will watch, how to extend your video investment across channels, and more.
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Video Statistics Summary

Every day, new research and statistics emerge that highlight the usage and impact of product video. In this report, you’ll find consolidated data points that prove why and how video works.
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Video Ratings & Comments

Video ratings and comments provide an excellent opportunity to better understand the wants and needs of consumers. Learn how to improve your videos based on shopper feedback.

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Case Studies

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L'Oreal Captivates with Invodo Video

L'Oreal video viewers were 2x more likely to purchase and had greater average order values.
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Clarks Videos Lead to Purchase Lift

Clarks video viewers were 5x more likely to purchase than non-viewers.
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Lenovo Video Gives Insight

Video analytics provide a window into shopper behavior.

We deliver for our clients

The Invodo Blog

Inspector-Gadget

YouTube and Go Go Shoppable Video Gadgets

YouTube recently added a "channel gadget" to make a brand's YouTube video
george

What George Washington Knows about Online Video

“We should not look back unless it is to derive useful lessons
shopelections

Vote in the Shop.org Elections!

Today the election begins for new Shop.org board members, and I’m excited

Read more of the Latest in Video

Awards

Invodo produces great work & others have noticed

Retail Touchpoints Channel Innovation Awards

2012

Austin Business Journal Best Places to Work

2012

The 33rd Annual Telly Awards

2011

Did You Know?

57% of consumers say that watching product videos makes them more confident in online purchase decisions.

MediaPost, 2013

57% of consumers say that product videos make them more confident in a purchase and less likely to return an item.

MediaPost, 2013

Shoppers who view video are nearly 2x more likely to purchase.

Internet Retailer, 2012

Over half of marketing professionals worldwide call out video as the type of content with the best ROI.

eMarketer, 2013

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, April 2010

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