The results are in: 2015 was a record-breaking year for video, making it one of the most important marketing tools available. To prove it, we've compiled the most up-to-date video marketing statistics. From video in mobile, social media and digital marketing, to millennials and video, these are stats you don't want to ignore.
Product video resources and best practices.
Product video continues to grow at a staggering rate on e-commerce sites, and 2015 proved to be the biggest year ever. Year-over-year video views are 42% higher in 2015 than in 2014, and that's only the beginning of this year's list of record breakers. Download our report to learn more about key trends in 2015, and receive benchmarks to gage your own video program's performance.
It's officially 2016, which means it's time to revamp your site with product video that will inform and impress your shoppers. In our free five-week eCourse, we'll email you one lesson per week to guide you through each step of product video production – including pre-and post processes.
It's official: 2015 is the year for video -- well, as far as online retailers are concerned. Year-over-year video views are already 30% higher than in 2014, and that's only the beginning of this year's list of broken records. Download our report to learn more about trends from 2015, and our predictions for Q4.
FootSmart's combination of Visual Commerce content, technology, and strategy consistently generated great results: shoppers who view video were 2.3x more likely to buy and shoppers who use spin were 50% more likely to buy.
Northern Safety had effective video content on its website, but wanted to take results to the next level. Partnering with Invodo's Program Managers boosted view rates 3.35x.
Almost 1,500 Crutchfield videos were indexed in search engines in just a few days using Invodo’s proprietary combination of dynamically-generated sitemaps and tags.
Jack Howard of Sigma says “In addition to being informative, the videos are proving to be effective commerce drivers, too; video viewers are much more likely to click through to find an authorized retailer than non-viewers.”
Today, product videos are one of the most powerful ecommerce marketing tools available. But without a clear strategy, you'll end up throwing darts in the dark - wasting precious time, money and effort. Sign up for our upcoming webinar, and we'll share our expertise on how to revamp your product video program before the holiday shopping preparation begins.
Curious how your online video results compare to e-commerce standards? Join us for a discussion on identifying the right video metrics to track, and best practices to beat industry benchmarks.
Take your holiday campaign to the next level with content your customers crave. Join Invodo and Steelhouse Oct 15th at 12:00pm CDT/1:00 EDT for a webinar focused on the latest video trends, including personalization, rich media ads, mobile, ad retargeting, and shoppable and interactive video.
Visual content – like video, images, and spin photography – is becoming more relevant than ever in the online buying process. In this webinar, we’ll take an in-depth look at visual content and explore the results from our study of over 1,000 shoppers and 94 million e-commerce transactions.
Missed our last webinar? If so, no worries — there’s still time to learn how to create a killer product video strategy. Check out our SlideShare deck or listen to a recording of the webinar.
June 21st might be the official start of summer, but it certainly doesn’t feel that way in Austin. Wondering how to beat the heat? Check out these awesome product videos for inspiration.
Measuring product video conversion is more than just finding the percentage of video viewers who immediately purchase a product. There are a number of other factors to consider — all of which can make a big difference in your ROI calculation.
Ever wonder what makes some product videos stand out more than others? Check out three of our favorites in the Cooking/Kitchenware category.