Resources

Product video resources and best practices.

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Report

2016 Omnichannel Outlook: Why Online Shoppers Want Video

Over the past few years, video has evolved into one of the most coveted resources for online shoppers. To learn more, we teamed up with the e-tailing group to survey over 1,000 shoppers — all of different ages, backgrounds and shopping habits. The verdict? Almost every shopper wants video. Download our report to find out more.

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Report

The Road to Product Video Success

Gearing up for a summer adventure? We are too... and you're invited.
In this eBook, you’ll not only find production tips and tricks, but also countless examples of leading product videos. It's your guidebook to the ultimate destination: Product video success.

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Report

Video Statistics: The Marketer’s Summary 2016

The results are in: 2015 was a record-breaking year for video, making it one of the most important marketing tools available. To prove it, we've compiled the most up-to-date video marketing statistics. From video in mobile, social media and digital marketing, to millennials and video, these are stats you don't want to ignore.

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Report

2015 Product Video Benchmarks Report

Product video continues to grow at a staggering rate on e-commerce sites, and 2015 proved to be the biggest year ever. Year-over-year video views are 42% higher in 2015 than in 2014, and that's only the beginning of this year's list of record breakers. Download our report to learn more about key trends in 2015, and receive benchmarks to gage your own video program's performance.

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Webinar

Product Video and Beyond: Create the Right Content for Your Site (Part 2)

As an ecommerce retailer, you don’t just aim to please. You aim to convert — and that means finding the right type of visual content for your site. From product and shoppable video to 3D spin, the opportunities are endless. But which option works best? Find out in our upcoming webinar, where we'll also cover the benefits of mobile optimization and production at scale.

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Webinar

4 Steps to a Killer Product Video Strategy (Part 1)

Today, product videos are one of the most powerful ecommerce marketing tools available. But without a clear strategy, you'll end up throwing darts in the dark - wasting precious time, money and effort. Sign up for our upcoming webinar, and we'll share our expertise on how to revamp your product video program before the holiday shopping preparation begins.

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Webinar

Measuring Video Success in 2016

Curious how your online video results compare to e-commerce standards? Join us for a discussion on identifying the right video metrics to track, and best practices to beat industry benchmarks.

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Webinar

5 Video Trends to Make or Break Your Holiday Campaigns

Take your holiday campaign to the next level with content your customers crave. Join Invodo and Steelhouse Oct 15th at 12:00pm CDT/1:00 EDT for a webinar focused on the latest video trends, including personalization, rich media ads, mobile, ad retargeting, and shoppable and interactive video.

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Post

Shop.org 2016: 6 Things We’re Excited About

Next Monday, we’re headed up to Dallas for Shop.org's Retail's Digital Summit. As one of the most highly-anticipated events of the year, Shop.org is an invaluable opportunity for digital retail professionals to network and learn more about the latest ecommerce innovations. Take a look at what we're most excited about.