The results are in: 2015 was a record-breaking year for video, making it one of the most important marketing tools available. To prove it, we've compiled the most up-to-date video marketing statistics. From video in mobile, social media and digital marketing, to millennials and video, these are stats you don't want to ignore.
Product video resources and best practices.
Product video continues to grow at a staggering rate on e-commerce sites, and 2015 proved to be the biggest year ever. Year-over-year video views are 42% higher in 2015 than in 2014, and that's only the beginning of this year's list of record breakers. Download our report to learn more about key trends in 2015, and receive benchmarks to gage your own video program's performance.
It's officially 2016, which means it's time to revamp your site with product video that will inform and impress your shoppers. In our free five-week eCourse, we'll email you one lesson per week to guide you through each step of product video production – including pre-and post processes.
It's official: 2015 is the year for video -- well, as far as online retailers are concerned. Year-over-year video views are already 30% higher than in 2014, and that's only the beginning of this year's list of broken records. Download our report to learn more about trends from 2015, and our predictions for Q4.
FootSmart's combination of Visual Commerce content, technology, and strategy consistently generated great results: shoppers who view video were 2.3x more likely to buy and shoppers who use spin were 50% more likely to buy.
Northern Safety had effective video content on its website, but wanted to take results to the next level. Partnering with Invodo's Program Managers boosted view rates 3.35x.
Almost 1,500 Crutchfield videos were indexed in search engines in just a few days using Invodo’s proprietary combination of dynamically-generated sitemaps and tags.
Jack Howard of Sigma says “In addition to being informative, the videos are proving to be effective commerce drivers, too; video viewers are much more likely to click through to find an authorized retailer than non-viewers.”
Curious how your online video results compare to e-commerce standards? Join us for a discussion on identifying the right video metrics to track, and best practices to beat industry benchmarks.
Take your holiday campaign to the next level with content your customers crave. Join Invodo and Steelhouse Oct 15th at 12:00pm CDT/1:00 EDT for a webinar focused on the latest video trends, including personalization, rich media ads, mobile, ad retargeting, and shoppable and interactive video.
Visual content – like video, images, and spin photography – is becoming more relevant than ever in the online buying process. In this webinar, we’ll take an in-depth look at visual content and explore the results from our study of over 1,000 shoppers and 94 million e-commerce transactions.
Want to create more product videos this holiday season without breaking the bank? Watch the recorded webinar to learn from Invodo's video production gurus on creating effective product videos and get tips on scaling your video program.
Ever wonder what makes some product videos stand out more than others? Check out three of our favorites in the Cooking/Kitchenware category.
Last week was a big week at Invodo, as we hosted our third annual Incrowd Executive Summit. More than 20 of our clients made the trip to Austin to learn more about what’s happening in ecommerce. Everyone learned a lot — including us. Here are some of the major themes from the event.
The results for Q1/2016 are in: Mobile video views on retailer websites are here to stay. Not only did mobile video views exceed desktop video views in Q1, but the percentage of mobile video views actually increased from Q4/2015 (55% to 58% of total views). Find out what this means for your site!
If a picture is worth a thousand words, then an infographic is worth far more — especially when it comes to proving the value of video as a marketing tool.