Product video resources and best practices.


2015 Product Video Benchmarks Report

Product video continues to grow at a staggering rate on e-commerce sites, and 2015 proved to be the biggest year ever. Year-over-year video views are 42% higher in 2015 than in 2014, and that's only the beginning of this year's list of record breakers. Download our report to learn more about key trends in 2015, and receive benchmarks to gage your own video program's performance.


The Ultimate Guide to Product Video Success in 2016

It's officially 2016, which means it's time to revamp your site with product video that will inform and impress your shoppers. In our free five-week eCourse, we'll email you one lesson per week to guide you through each step of product video production – including pre-and post processes.


Q3 2015 Product Video Benchmarks & Holiday Outlook

It's official: 2015 is ​the​ year for video -- well, as far as online retailers are concerned. Year-over-year video views are already 30% higher than in 2014, and that's only the beginning of this year's list of broken records. Download our report to learn more about trends from 2015, and our predictions for Q4.

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Product Video: The Retailer’s Guide to Holiday Success

With the holiday season just around the corner, shoppers are turning to the web for information – and they have higher expectations than ever. It’s time to get ready! In our holiday eBook, we’ve listed our best practices and lessons from Christmases past to help you leverage video for a successful online shopping season.


5 Video Trends to Make or Break Your Holiday Campaigns

Take your holiday campaign to the next level with content your customers crave. Join Invodo and Steelhouse Oct 15th at 12:00pm CDT/1:00 EDT for a webinar focused on the latest video trends, including personalization, rich media ads, mobile, ad retargeting, and shoppable and interactive video.


Annual 2015 Benchmarks Report Finds Use of Product Videos Growing

he Q3 2015 Product Video Benchmarks and Holiday Outlook report reveals significant growth of video on retail and e-commerce sites, evidence that video has reached a tipping point with retailers as a strategic conversion tool. In Q3 2015, video viewers were 1.7 times, or 70%, more likely to purchase than non-viewers, and when viewers did purchase, they spent 2.7 times more than non-viewers, on average.

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Video at Scale: How to Prioritize for Your Site

At Invodo, we not only believe in the power of product video, but also in the value of video at scale. Based on our experience, product video production is no easy feat – as time, money and logistics are unavoidable obstacles. However, by scaling production and producing more product videos, your cost per video will decrease.

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Major eCommerce Trends from the NRF BIG Show

NRF’s Annual Convention & Expo, Retail’s BIG Show, is far and away the largest retailer conference in the country, serving as a global forum for new trends and technologies in this ubiquitous industry. This year, a handful of trends drove the majority of conversation.