Resources

Product video resources and best practices.

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Report

Video Statistics: The Marketer’s Summary 2016

The results are in: 2015 was a record-breaking year for video, making it one of the most important marketing tools available. To prove it, we've compiled the most up-to-date video marketing statistics. From video in mobile, social media and digital marketing, to millennials and video, these are stats you don't want to ignore.

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Report

2015 Product Video Benchmarks Report

Product video continues to grow at a staggering rate on e-commerce sites, and 2015 proved to be the biggest year ever. Year-over-year video views are 42% higher in 2015 than in 2014, and that's only the beginning of this year's list of record breakers. Download our report to learn more about key trends in 2015, and receive benchmarks to gage your own video program's performance.

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Report

The Ultimate Guide to eCommerce Video Success in 2016

It's officially 2016, which means it's time to revamp your site with product video that will inform and impress your shoppers. In our free five-week eCourse, we'll email you one lesson per week to guide you through each step of product video production – including pre-and post processes.

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Report

Q3 2015 Product Video Benchmarks & Holiday Outlook

It's official: 2015 is ​the​ year for video -- well, as far as online retailers are concerned. Year-over-year video views are already 30% higher than in 2014, and that's only the beginning of this year's list of broken records. Download our report to learn more about trends from 2015, and our predictions for Q4.

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Webinar

4 Steps to a Killer Product Video Strategy (Part 1)

Today, product videos are one of the most powerful ecommerce marketing tools available. But without a clear strategy, you'll end up throwing darts in the dark - wasting precious time, money and effort. Sign up for our upcoming webinar, and we'll share our expertise on how to revamp your product video program before the holiday shopping preparation begins.

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Webinar

Measuring Video Success in 2016

Curious how your online video results compare to e-commerce standards? Join us for a discussion on identifying the right video metrics to track, and best practices to beat industry benchmarks.

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Webinar

5 Video Trends to Make or Break Your Holiday Campaigns

Take your holiday campaign to the next level with content your customers crave. Join Invodo and Steelhouse Oct 15th at 12:00pm CDT/1:00 EDT for a webinar focused on the latest video trends, including personalization, rich media ads, mobile, ad retargeting, and shoppable and interactive video.

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Post

5 Common Mistakes in Retail Video Analytics

Measuring product video conversion is more than just finding the percentage of video viewers who immediately purchase a product. There are a number of other factors to consider — all of which can make a big difference in your ROI calculation.