Press Release

Invodo Adds Cliff Dorsey as Vice President of Sales

Former LivePerson sales executive to drive business video company’s global sales efforts
January 15th, 2013

AUSTIN, Texas–Invodo, the business video experts, today announced that Cliff Dorsey has joined the company as Vice President of Sales. Dorsey has more than 17 years of experience in sales leadership and building high performance enterprise sales teams. Dorsey will be responsible for driving revenue growth through expanding the client base and growing relationships with existing clients.

“With our continued growth, it is time to add someone with Cliff’s sales management expertise and track record to our management team,” said Craig Wax, CEO of Invodo. “Cliff has earned a reputation in our industry of delivering impressive revenue growth through strong sales leadership. That makes him the right person to lead the next phase of sales growth for Invodo.”

Prior to joining Invodo, Dorsey was Senior Vice President of Global Enterprise Sales at LivePerson, a SaaS-based provider of real-time online customer engagement solutions. While at LivePerson, he played a key role in growing the company’s revenue from $17m to over $160m during his eight year tenure. Much of this success was driven by the go-to-market strategies that Dorsey was instrumental in leading, including pay-for-performance programs, value based sales methodologies and verticalized alignment.

Dorsey has also held multiple sales leadership roles at Internet Security Systems and Parametric Technology Corporation (PTC). He served on active duty as an Army officer for four years and received a B.S. in Mechanical Engineering from the University of Maryland.

“Invodo has a fantastic team and is in a prime position for huge growth, with video becoming the most powerful asset on the Web for retailers and brands to communicate product value,” Dorsey said. “It’s an exciting opportunity and I look forward to the challenge.”

About Invodo

Invodo offers the expertise, production capabilities, and technology businesses need to develop and implement a scalable, high-impact video strategy. Invodo’s closed-loop video platform is proven to enlighten customers and influence behavior, leading to higher sales conversion rates, reduced returns and increased site traffic. The Invodo platform improves production workflow, enhances SEO and collects integrated analytics to optimize ongoing video strategy. For more information, please visit


Matter Communications for Invodo
Erik Arvidson, 978-499-9250 x320

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