Video

Manufacturers and retailers are quickly realizing the benefit video brings to the consumer shopping experience. Not only does video provide a rich media for positioning products, it directly impacts online sales conversions too.

No other media can be as persuasive and informative right at the point of purchase. And as recent studies indicate, product videos are leading the way for increased sales.
Implementing product videos typically realizes a 30% - 40% increase in online sales conversions.

Video Increases Conversion Rates

Most white papers over the past few years cite anywhere from a 50% to 400% increase in conversion rates vs. products not supported with video. However, we can say from our own statistical reporting - and by working with hundreds of the top retailers and manufacturers - that implementing product videos typically realizes a 30% - 40% increase in online sales conversions. Imagine reproducing that kind of result through any other sustainable promotion or marketing campaign.

Reduce Your Product Returns

We know video can increase sales, but it can also reduce returns. Invodo manufacturers and retailers surprisingly cite a considerable drop in product returns once they've implemented product videos. The videos allow consumers to know exactly what they are getting before committing to a purchase. Manufacturers and retailers can even tailor videos to help consumers navigate specific product lines.

Improve Your Customer Support

Some products require a little more information, both before and after the sale. While most manufacturers and retailers are adopting video to increase sales, Invodo believes early adopters will also use video to improve their customer support strategy. These companies will eventually post "how to" videos and "tutorials" to help consumers better understand their product, both before and after the purchase has been made.