Practical Ecommerce recently did a short Q&A with Justin Foster, an eCommerce video proponent and the founder of The Video Commerce Consortium. Justin gave his overall thoughts on video and also touched on how retailers can, and should capitalize on known human behaviors to help drive eCommerce video results.
Apart from using video to explain a product’s features and benefits, video should contain a number of triggers to encourage consumer action. Whether it be a “Buy Now” button located in the player or a verbal cue from the presenter, the more triggers, the increased likelihood of conversion. Other aspects of eCommerce video, such as duration and overall style, are still debatable but one thing is for sure: Retailers must focus on differentiating themselves while presenting a clear and compelling message to make eCommerce video effective.
Invodo understands the ins and outs of eCommerce video and acts as a complete solution offering video production, distribution, and management. Video is the future of eCommerce and Invodo continues to shape the landscape to enable both retailers and manufacturers to sell, sell, sell!
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