Leading children’s furnishings and accessories retailer to highlight key products and features with the power of video
August 31, 2010
AUSTIN, Texas – Invodo®, the only full-service eCommerce video partner for online retailers, announced today that The Land of Nod, a sister store to Crate & Barrel, has selected Invodo as its eCommerce video partner. Invodo will create, implement and deliver online product video on the The Land of Nod retail site (www.landofnod.com), which specializes in high quality furniture and accessories for kid’s rooms.
“Customers are increasingly turning to video to learn more about products on the web,” said Michelle Kohanzo, Marketing Director at The Land of Nod. “We chose to partner with Invodo for our eCommerce video initiatives based on the company’s leading online video platform, high video quality and proven ability to further influence consumers at the point of purchase.”
Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. The Land of Nod will leverage video created by Invodo’s production team and implemented via the Invodo eCommerce video platform. The videos drive sales and reduce returns by highlighting key features of merchandise and aiding the consumer buying decision process.
“Both the Land of Nod website and the products sold there have earned a reputation as innovative and high-quality,” said Craig Wax, CEO of Invodo. “In choosing to work with Invodo, The Land of Nod can be confident that high standard will be maintained as we work together to create and implement video that will help inform customers and increase conversion rates.”
Linked is an example of one of the videos and the video library that have been produced and implemented on the Land of Nod site as a result of the partnership with Invodo.
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.
About The Land of Nod
The Land of Nod is part of the Crate and Barrel family of brands that also includes CB2. The Land of Nod was founded in 1996 by Scott Eirinberg and Jaime Cohen and is headquartered in Northbrook, IL.
Contact:
Jen Cadmus
jcadmus
invodo
com
512-934-8350
As Halloween approaches, costumes, candy, and fun ensue! However, Halloween also means that the Holiday shopping season is about to rear its aggressive and ugly head.
To all online retailers, make sure to prepare your sites to optimize conversion and attract more consumers this year. If you are asking “How?”…. the answer is eCommerce video. Let Invodo show you how true, authentic, and feature focused product videos can increase your conversion rates as well as provide your customers with a rich media experience.
Retailers – In the interim of syndicating video to your retail website, check out some fun costumes worn by Invodians ranging from a raccoon to a lion tamer, and even a product video! (yes that’s me.)
After spending all day shooting product videos and increasing conversion rates for online retailers, we Invodians need a little respite from such arduous work. Therefore, the other day we congregated at Austin’s Shuck Shack and put down some shrimp and Lone Stars. For companies out there searching for fun ideas or product videos…. Invodo is your eCommerce video and fun solution!
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