When you think about eCommerce video, what do you think of?
Personally, I like to think of it as pie. Now, I’m an apple pie fan – but with Invodo being based in Texas, you of course have your all-important pecan pie, and of course the classic pumpkin pie. But… why pie?
Think for a moment about your eCommerce properties. You’ve spent a lot of time and money building the sites that you have today:
Thing is, even though you have a pretty good “meal” going, something is missing. The trick to getting consumers to make that buy decision hinges upon them understanding the product you’re offering to them well enough to change their mind the rest of the way, without losing them to a competitor. Besides being comfort food, pie makes a great analogy for eCommerce video because without it, the meal just isn’t complete. Without eCommerce video, consumers will be less likely to convert than without it.
Just as importantly, you have to understand how to make a good pie – the crust, the filling, the whole deal – or you have to find someone who you trust to make a pie you won’t be disappointed in serving to your family. We’re experienced in the full lifecycle of eCommerce video. Whether you have experience producing or releasing video or not, that doesn’t matter. We’ve got success stories under our belt with customers who’ve never produced video, with customers who have, and with customers who’ve even bought other platforms that just required too much work to keep running.
At Invodo, we are skilled at production, editing, and hosting video, and have created easy to integrate API-driven eCommerce video platform. Give us a call, we can help you to ensure your eCommerce experience is all you want it to be, with fully, easily integrated eCommerce video.
Happy Thanksgiving to our customers, readers, family and friends.
As Halloween approaches, costumes, candy, and fun ensue! However, Halloween also means that the Holiday shopping season is about to rear its aggressive and ugly head.
To all online retailers, make sure to prepare your sites to optimize conversion and attract more consumers this year. If you are asking “How?”…. the answer is eCommerce video. Let Invodo show you how true, authentic, and feature focused product videos can increase your conversion rates as well as provide your customers with a rich media experience.
Retailers – In the interim of syndicating video to your retail website, check out some fun costumes worn by Invodians ranging from a raccoon to a lion tamer, and even a product video! (yes that’s me.)
Online video is everywhere. YouTube and similar platforms have made posting and distributing video content easy, fast, and fun. With over 75% of online users watching online video, the viewing audience is massive and appealing to content generators.
Even with aggregate video sites, there is still some ambiguity on how to utilize online video for B2C purposes. Almost 70% of consumers compare products online thus creating a market ready and willing to receive pertinent information to help drive purchase decisions. Invodo has found that eCommerce video is the answer and solution to delivering said information to increase sales and conversion on retail sites. However, implementing video for an eCommerce application has many unknowns.
What kind of video drives conversion and sales?
What is the best implementation of online video on an eCommerce site?
What is the upkeep and cost of hosting, streaming, and managing content?
Invodo has developed an innovative video platform that answers these questions and solves the problems inherent in syndicating video content in a B2C scenario.
eCommerce Video increases product sales and online conversion by demonstrating key product features while creating an engaging personal shopping experience. In essence, an eCommerce video is a virtual salesperson explaining products to online shoppers at their point of purchase. eCommerce video should be enticing, authentic, personable, to the point, feature focused, and targeted.
As for implementation, embedded is the way to go. Statistics have shown that 80% of consumers will watch a product video when it is directly embedded into a page resulting in 30% higher conversion rates for that product. Pretty compelling for online retailers.
Upkeep and cost of creating content then hosting, streaming, and maintaining it can be very expensive. By utilizing a platform, such as Invodo, you don’t have to worry about any of the headaches or costs. We use a top tier CDN to ensure that there are never any issues with content delivery.
Online video is here to stay. In order benefit from video, you have to consider your video needs and how to best satisfy them. Invodo offers manufacturers and online retailers a turn key video solution designed to increase sales and conversion rates as well as provide a rich media experience to online audiences. The time is now to learn about eCommerce video, love it, and embed it!
Statistics have shown that 80% of consumers will watch a product video when it is directly embedded into a page. More importantly, conversion rates for that product tend to be 30% higher after viewing the video. In the end, an embedded video player makes sure more people click to watch your videos, improving your chances they’ll actually buy your product.
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