Forrester Report: Retailers' Adoption of Online Video

We’re pleased to be cited as a source in a recent Forrester Report on adoption of online video. A few highlights from the report:

• 64% of customers who view videos find them “very useful” in making purchase decisions
• A majority of the top 50 online retailers have video on their sites (last year, it was only 18%)
• In driving results, the right type of content and the right placement are everything
• Babies R Us, an Invodo customer, was shown as an example of eCommerce video

Any impact video has now may be the tip of the iceberg, as a minority of consumers currently view video on product pages – yet video drives substantial conversion improvement. As more users adopt viewing videos, it follows that the conversion uplift will increase.

The report, by Patti Freeman Evans with Cristina Bugnaru and Brendan McGowan, reaffirms that high growth in this space is just around the corner – and that forward-thinking online retailers are incorporating video into their plans.