Looking to add product videos to your ecommerce site? We've put together a sampling of product videos from a variety of sources. And be sure to check out the following article - Best Practices for Creating Product Videos - for more on the subject. read article »
Latest News
JAN
15
2012
JAN
15
2012
[ MultiChannel Merchant ]
Best Practices for Creating Product Videos
The viewing of videos on ecommerce product pages is growing at an extremely rapid pace, according to reports that surfacedthis past holiday season. Case in point: Lone Star Western Decor, a cross-channel seller of Western-themed home decor, added video to about 40% of its product pages, and saw as much as a 300% increase in conversion. read article »
JAN
14
2012
[ Internet Retailer ]
Retailers Need to Prepare for the Online Video Wave
Adding videos to retail sites was once a complicated and costly undertaking, but that has changed, says Craig Wax, CEO of Invodo, which sells online video services to e-retailers. “Video is coming to retail like a tidal wave, presenting both challenges and opportunity for web design ,” he says. read article »
JAN
11
2012
[ MediaPost ]
Product Videos Drive Online Purchase Rates; Nine Times Increases in Views
Product videos are increasingly playing a key role in driving consumer purchase decisions. Online video e-commerce company Invodo said that its online retail partners saw a 9 times increase in video views on their sites at the start of the just-completed holiday shopping season. That includes companies such as Crocs, Golfsmith and Office Depot -- all Invodo clients. read article »
DEC
05
2011
[ Website Magazine ]
Video Playing a Featured Role in Holiday Sales
Online video solutions provider Invodo has released some new data about the use of video on retail sites during the first holiday shopping spree of the season. Invodo customers such as Verizon, Office Depot, Crocs, L’Occitane and others showed a significant rise in the number of consumer views during the Thanksgiving weekend, and some of the key points of data are below. read article »
NOV
16
2011
[ MediaPost ]
Video is Evolving – Don’t Get Left Behind
Consumer usage of video is increasing at an astonishing rate. Cisco has estimated that video will increase from 30% of Internet traffic in 2010 to 90% by 2013. Online retailers are already using video, and service companies, manufacturing, and many others are also hopping on board. read article »
NOV
09
2011
[ MiniTrends ]
InnoTech Conference Teeming With Emerging Trends
I’ve attended the InnoTech Conference and Expo and its associated eMarketing Summit for several years now and always learn a lot. This year I wanted to pass on some comments from experts that I heard yesterday relating to emerging trends that are becoming more and more important: read article »
NOV
03
2011
[ Retail TouchPoints ]
Video Increases Click-Through Rates While Engaging Shoppers
Retailers are leveraging video to engage shoppers and provide an in-depth look at featured products. To extend video life, maximize search rankings and expose their brands, merchants are tapping into Facebook, YouTube and other sharing sites at an increasing rate. read article »
OCT
13
2011
[ Website Magazine ]
Video Strategy: 5 Steps for Success
In the rush to launch a new e-commerce feature it can be easy to lose sight of the key objectives, resulting in a disjointed video presence, lack of metrics and insufficient business impact. The best way to avoid that is to create a focused video strategy and ensure that everyone understands it. read article »
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