I’ve attended the InnoTech Conference and Expo and its associated eMarketing Summit for several years now and always learn a lot. This year I wanted to pass on some comments from experts that I heard yesterday relating to emerging trends that are becoming more and more important: read article »
Latest News
NOV
09
2011
NOV
03
2011
[ Retail TouchPoints ]
Video Increases Click-Through Rates While Engaging Shoppers
Retailers are leveraging video to engage shoppers and provide an in-depth look at featured products. To extend video life, maximize search rankings and expose their brands, merchants are tapping into Facebook, YouTube and other sharing sites at an increasing rate. read article »
OCT
13
2011
[ Website Magazine ]
Video Strategy: 5 Steps for Success
In the rush to launch a new e-commerce feature it can be easy to lose sight of the key objectives, resulting in a disjointed video presence, lack of metrics and insufficient business impact. The best way to avoid that is to create a focused video strategy and ensure that everyone understands it. read article »
OCT
13
2011
[ Retail Touchpoints ]
Measuring Beyond Conversion: The Impact of Video on Customer Experience
There are several key metrics that help us understand how video impacts customer experience and quality of engagement. This article explores how both quantitative and qualitative metrics can be used to evaluate the customer experience. read article »
SEP
26
2011
[ Retail TouchPoints ]
Talking with Retail TouchPoints at the Shop.org Summit
At the recent shop.org Summit in Boston, Invodo CEO Craig Wax took a few minutes to talk with Retail Touchpoints associate editor Amanda Batista about video. Check out the video interview. read article »
AUG
22
2011
[ Internet Retailer ]
Summit Toy Sells More with Invodo Full-Service E-Commerce Video
Invodo creates high-quality product video content at scale and develops leading technology to implement and deliver the content to retail sites and other points of consumer influence. read article »
AUG
05
2011
[ OnlineVideo.net ]
Five Online Business Video Tips from Invodo
When it comes to selling products with online videos, the experts at Invodo know what they’re doing. They’ve worked with many major brands, creating and distributing ecommerce videos for them. They were one of the winners of our Video in Practice contest (scroll down for the Moosejaw video). That’s why we went to them for tips on creating effective ecommerce videos. We spoke to Russ Somers, Invodo’s director of marketing, and he handed us these five pearls of wisdom. read article »
JUL
27
2011
[ MediaPost ]
Double Your Email Marketing CTR: Use Video.
Email marketers know that the subject line is key to achieving a high open rate, but getting the consumer to click relies on the power of the call to action. A few crucial inches of content will either entice readers to take an action, such as clicking a link or subscribing, or cause them to hit the delete button. read article »
JUL
07
2011
[ RCR Wireless Austin ]
Austin Mobile Video Companies Flourish
Austin is known as the home of the South-by-Southwest (SXSW) festival, which has become one the premier tech culture events in the world. When you consider that two of the three named components of the festival are “Film” and “Interactive,” then you’d expect to see some pretty interesting things in the greater Austin region happening in video. read article »
invodo
com
[ Website Magazine ]
Invodo Brings the Voice of the Consumer to Video
E-commerce video solutions provider Invodo has introduced an InPlayer rating system feature to help gather feedback from consumers and gain insight on how to further optimize video for its retail clients.The new Video Ratings and Comments feature allows merchants to discover first-hand how the Invodo solution helps consumers shop. read article »