Shop.org Merchandising Workshop 2011

Speaking

Video for Retail: A Multi-Channel Approach

Hear an example of how Golfsmith, an Internet 200 powerhouse in the golf and sporting goods industry, partnered with Invodo to produce, deploy and optimize eCommerce video content at scale for online retail. Eric Mahlstadt, Online General Manager at Golfsmith, and Craig Wax, Invodo CEO, will discuss best practices for video deployment to customer touch points beyond the product page, including mobile, social media, and in-store applications. Learn key steps in creating and implementing a successful video strategy to increase customer engagement, boost SEO, and drive conversion.

When: Tuesday, July 12- 5:20 - 5:50p
Where: Table 1, EXPO Hall

5

Booth 5

Invodo will be at table #5 in the main workshop area. Stop by to meet the Invodo team and watch eCommerce video examples and learn best practices in online video merchandising.

Sponsoring

Invodo is a lead sponsor for the 2011 Shop.org Merchandising Workshop and will be hosting lunch on Tuesday in the EXPO Hall.

Event Dates: July 11-13, 2011

Location: Loews Coronado Bay Resort, San Diego, CA

The 2011 Shop.org Online Merchandising Workshop tackles the challenge of achieving online merchandising harmony by embracing the array of available new technologies while simultaneously optimizing merchandising tools that are already in place. Situated in the beautiful San Diego, the Merchandising Workshop is bringing together the top eCommerce merchandisers and retailers to share and discuss online merchandising tactics.

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