Internet Retailer Web Design & Usability Conference 2012

Speaking

Revving up your retail web site with online video

Shannon Wu-Lebron, Director, E-Commerce Searchandising at Office Depot, and Craig Wax, CEO at Invodo will discuss how to remove the unneeded costs and complexities of adding videos to retail sites. Videos are a great fit for the more engaging, animated retail sites that resonate with shoppers now and they are adding a lively dimension to more online marketing and merchandising efforts since implementation has become easier and costs have gone down. See examples of winning videos and learn about the benefits and challenges of adding video to the mix.

When: Wednesday, February 15, 2012 12:00 PM - 12:30 PM
Where: TBD

211

Booth 211

Stop by booth 211 to discuss ways to use video to enhance user experience, convert shoppers into buyers, and create a site that stands out from competitors. And don't forget to grab a free 5 hour energy.

Event Dates: February 13-15, 2012

Location: Omni Orlando Resort Florida

The Internet Retailer Web Design and Usability Conference focuses on creating stand-out sites that enable e-retailers to attract and retain customers, generate sales and please today’s more demanding consumer. Learn simple steps to give you a quick boost to conversion rates, how to balance standard design practices with customer-pleasing innovation, how to develop a content strategy that showcases your products at the right time in the best light, how to be ready for the mobile revolution, how to create videos that turn shoppers into buyers, how to balance competing design demands between your marketing and technology teams, and more.

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