Enhancements Help Invodo Clients Drive Video Views and Sales
November 22, 2010
AUSTIN, Texas–(EON: Enhanced Online News)–Invodo®, the only full-service eCommerce video partner for online retailers, today announced a series of enhancements to the Invodo video player. The new player automatically adapts to device platform standards, including HTML5, and provides functionality for sharing eCommerce video via social media and email channels.
As consumers increasingly shop on devices ranging from PCs to smartphones to iPads, retailers must ensure that their video platform is able to deliver to those customers. Invodo’s latest version of the InPlayer supports both Flash and HTML5. Consumers who shop on an iPad, iPhone or Android-based phone or tablet will be able to view Invodo video on retail sites in their device’s native Web browser. The player determines the standard required by each individual browser and delivers the appropriate video, optimized for that platform.
“Consumers simply want to be able to view videos on whichever devices they’re using, and these enhancements let retailers deliver that experience,” said Craig Wax, CEO of Invodo. “The latest version of the InPlayer allows retailers to easily expand the reach of video to mobile devices, tablets or whatever the consumer is using.”
The InPlayer also now enables consumers to share videos via Facebook, Twitter and email. Consumers who find a product video helpful can easily share it with their friends and followers by clicking a sharing icon. This expands retailers’ reach and drives qualified traffic to their sites. According to Comscore, Facebook has become the second most popular video sharing site in the US. So allowing consumers to share video content will be a key objective as retailers launch or expand their video programs.
“Our focus with this release was on helping retailers get the most out of their video investment by simplifying the process for extending content to new devices and new channels,” continued Wax. “By making eCommerce video available at every point of consumer influence, retailers can significantly impact conversion rates. We’re making that easy for them to accomplish.”
The player seamlessly integrates with all the elements of Invodo’s full-service eCommerce video solution, including the platform and video syndication network. Retailers that work with Invodo will get all the technology and services necessary to create and implement high-quality video at scale and rapidly realize the benefits of increased conversion rates and decreased product returns.
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands such as Golfsmith, Magellan’s, Verizon Wireless, Moosejaw and Lenovo.
Contact:
Invodo
Jen Cadmus
512-934-8350
jcadmus
invodo
com
Video Enables Experts to Tell the Product Story to Mobile Shoppers
November 9, 2010
AUSTIN, Texas–(BUSINESS WIRE)–Invodo®, the only full-service eCommerce video partner for online retailers, and mobile commerce leader, Digby, today announced that they have partnered to implement retail eCommerce product video within mobile-optimized websites and rich apps for smartphones. Retailers such as Golfsmith are working with both companies to produce and implement eCommerce video that is optimized for viewing on smartphones.
“Both mobile and video are key sales-driving initiatives for retailers now,” said Matt Corey, chief marketing officer for Golfsmith. “Invodo and Digby have teamed up to provide consumers a rich and complete shopping experience at their desk, on the go, and even out on the golf course.”
“Video brings a product to life in a way that text and images can’t, which drives increased conversion for retailers,” said Craig Wax, CEO of Invodo. “By partnering with Digby, we have implemented a ‘plug-in’ to their mobile commerce platform so our content and video solution is now accessible to all of Digby’s retail customers.”
Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Golfsmith and other customers have worked with Invodo to create unique video content for their top products and have optimized the videos for additional syndication through social media sites like YouTube and Facebook. Videos have also been optimized for delivery to consumers on the Digby Mobile Commerce Software platform, allowing consumers to view dynamic product videos on their mobile device.
“Our retail customers want to provide a world-class mobile commerce experience for consumers while boosting sales,” said Dave Sikora, President and CEO at Digby. “We have opened up a video API in our mobile commerce platform so that Invodo videos can be placed directly in the retailers’ product pages to support a rich, convenient and personal mobile buying experience.”
Digby mobile commerce solutions allow retailers to empower customers to easily browse and buy items from their mobile devices including iPhone, iPod Touch, BlackBerry and Android. By leveraging the Digby Mobile Commerce Software Platform, the Invodo-produced videos will now enable a product expert to demonstrate the benefits of the product in the palm of the mobile consumer’s hand.
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands such as Golfsmith, Magellan’s, Verizon Wireless, Moosejaw and Lenovo.
About Digby
Digby mobilizes retailers by helping them take a strategic approach to mobile commerce by delivering a unique branded experience for the mobile Web and rich Apps for today’s consumers, anytime and anywhere. The Digby Mobile Commerce Software Platform is a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Focused exclusively on the retail channel since 2006 and with more than 45 top retailers already enabled including Home Depot, Lilly Pulitzer, Wet Seal, Godiva, 1800-Flowers, Golfsmith, Orvis and many more, Digby is the leading provider of mobile commerce for retailers. Learn more about us at www.digby.com.
Contacts:
The Dialog Lab (Invodo)
Jen Cadmus
1-512-934-8350
jcadmusinvodocom
Ketner Group (Digby)
Catherine Seeds
1-512-794-8876digby
PRketnergroupcom
Partners offer new integrations for ATG customers, integrators, and developers
November 1, 2010
CAMBRIDGE, Mass.–(BUSINESS WIRE)–ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of cross-channel commerce solutions, has joined forces with a number of complementary software provider partners to deliver new, pre-built integrations and extensions for ATG Commerce via the ATG Catalyst program. The Catalyst Alliance Program (CAP) makes it easy for partners to share these integrations via the ATG Catalyst library of assets on community.atg.com. This program, an extension to the successful ATG Catalyst Program introduced last year, gives ATG customers, integrators, and developers access to an extensive library of no-cost software assets that reduce the overall time and cost of a typical commerce implementation.
The ATG Catalyst Program, launched in 2009, is an asset sharing and distribution channel. Participants use the ATG online community to share code and documentation that extends the ATG Commerce platform in order to solve a particular business or technical challenge. These assets are made available at no charge to ATG customers via an Apache open source license. They include ATG Commerce integrations with emerging technologies, such as mobile and social commerce solutions.
“Launching the open-source-inspired ATG Catalyst Program was our way of encouraging innovative thinking among our customers and partners,” said Bill Zujewski, vice president of product marketing, ATG. “With the Catalyst Alliance Program, we have a comprehensive community of technology and strategy experts who further inspire each other to enhance product implementations and ATG-based sites. Not only does this allow our customers to maximize the value of their ATG investments, reduce integration costs, and deliver the most innovative and engaging cross-channel commerce experiences available, but it also helps our customers connect with innovations that can complement their strategies.”
CAP partners and the Catalyst Assets they have delivered include:
ATG Catalyst Assets are hosted in a central repository on the company’s online customer and partner portal called ATG Community. Since the original program’s inception, more than 2,680 members have joined the program and downloaded thousands of assets created by ATG employees, partners, and customers. ATG clients have leveraged these available assets to build new features and applications, enhance existing functionality, and improve the overall customer experience across commerce channels.
Today, as part of its ever-growing ATG Catalyst Program, the company also announced the availability of ATG Mobile for Android™, an asset which enables clients to create native Android applications to support mobile shopping of ATG-powered e-commerce sites.
For information about the program, to learn how to become a partner, or to download assets, visit: http://www.atg.com/en/products-services/catalyst/index.jsp.
About ATG
ATG (Nasdaq: ARTG) provides the most advanced cross-channel commerce software and services to fuel the growth of the world’s best brands. Offering the industry’s leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience – unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering results-driven, personalized, and innovative e-commerce sites. ATG’s platform-neutral optimization solutions for live help, lead performance, and product recommendations can be easily added to any website to quickly and measurably grow revenue, boost loyalty, and unlock profits and insight. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.
© 2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Analysis Shows Improved Time on Page and Higher Impact for Specialized Products
October 6, 2010
AUSTIN, Texas–(BUSINESS WIRE)–Invodo®, the only full-service eCommerce video partner for online retailers, today announced that Living Direct, Inc., an Internet 500 retailer specializing in appliances since 1999, has confirmed multiple benefits from Invodo’s video solution. Collected data identifies which product categories receive the highest conversion lift from video and shows other benefits including increased user engagement.
“Consumers are often unfamiliar with products like portable ice makers and require a good deal of information – often more than can be conveyed by text and product images alone,” said Drew Leakey, VP of Marketing & Business Development at Living Direct. “One of our main goals as a company has always been to understand and meet customers’ needs for information about their purchases. We determined that implementing video on our sites was an optimal way to provide the comprehensive information and guidance consumers require in order to shop our products online.”
Living Direct partnered with full-service eCommerce video provider Invodo to launch a video initiative on its network of sites, which includes LivingDirect.com and IceMakerDirect.com. Invodo produced custom video content which was hosted and streamed to Living Direct’s sites through Invodo’s player. The goal was to provide more information and context in order to improve the customer’s understanding of the product and its uses. Video on product pages, as in this example on LivingDirect.com, helps increase conversion rates. Buyer’s Guide pages such as this example on IceMakerDirect.com help consumers learn to shop unfamiliar categories knowledgeably.
The impact on conversion was positive, as expected, but Living Direct wanted to learn more about the effect video was having on customer behavior. The team performed a deeper analysis of the data, evaluating the impact by product as well as looking at other site metrics.
The analysis uncovered a strong positive relationship between product complexity and conversion impact. The more complex products saw twice the conversion lift that the less complex products did.
“For retailers with large catalogs, identifying where to start with video initiatives can be a daunting task,” said Craig Wax, CEO of Invodo. “Understanding which product groups experience the highest impact and conversion rates tells retailers where to start in covering their product categories.”
Living Direct also determined that time spent on page increased by nearly nine percent when video was present and that video has multiple benefits, depending on location of the media. On a product page, it drives conversion. In a Buyer’s Guide or Learning Center, it drives engagement and teaches consumers how to shop a category, including what features to select and how to choose between them.
“The Invodo solution provided the benefits we expected in conversion, but goes beyond that by increasing engagement and having multiple uses,” continued Leakey. “We expect even more insight to come from the A/B testing built into the new release of Invodo’s platform. Now that we’ve established that video helps our customers, testing different types will help us understand exactly what type of video they find most helpful.”
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.
Contact:
Jen Cadmus
jcadmusinvodocom
512-934-8350
Lenovo and Magellan’s plan eCommerce video implementations to improve customer experience and increase sales
September 9, 2010
AUSTIN, Texas – Invodo®, the only full-service eCommerce video partner for online retailers, today announced two new customers. Lenovo and Magellan’s are working with Invodo for eCommerce video initiatives going into the Holiday season.
Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Both Lenovo, a leading PC maker, and Magellan’s, a retailer of unique and useful travel products, chose Invodo because of its full service capabilities.
“Invodo impressed us with their scalable production and full-service approach,” said Lynn Staneff, Director of Marketing at Magellan’s. “It took less than a month to go from shooting our products to having video live on the site. Invodo’s SEO-enabled player automatically generates the video sitemaps needed to drive site traffic based on the video content, and the customer experience is proven to help shoppers. We are excited that our customers will have this additional feature as they shop for their loved ones during the holidays.”
Invodo recently launched the latest version of its eCommerce video player, the InPlayer, which both companies are implementing as part of their video initiatives. The InPlayer is the lightest player in the industry. Faster page loads, especially during the high traffic shopping season, will keep customers from straying away from the site. According to Google’s latest ranking considerations, faster page loads also protect the SEO benefit retailers receive from having unique video content.
“Consumers who view product videos are 85 percent more likely to buy than those who do not, so retailers adding eCommerce video to their site stand to gain a huge advantage during the shopping season,” said Craig Wax, CEO of Invodo. “Lenovo and Magellan’s are set to make the most of that advantage.”
Other Invodo customers with video ready for the holidays include Internet Retail 500 companies like Verizon Wireless, MooseJaw, Land of Nod, Stacks and Stacks and Living Direct.
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.
Contact:
Jen Cadmus
jcadmusinvodocom
512-934-8350
Leading children’s furnishings and accessories retailer to highlight key products and features with the power of video
August 31, 2010
AUSTIN, Texas – Invodo®, the only full-service eCommerce video partner for online retailers, announced today that The Land of Nod, a sister store to Crate & Barrel, has selected Invodo as its eCommerce video partner. Invodo will create, implement and deliver online product video on the The Land of Nod retail site (www.landofnod.com), which specializes in high quality furniture and accessories for kid’s rooms.
“Customers are increasingly turning to video to learn more about products on the web,” said Michelle Kohanzo, Marketing Director at The Land of Nod. “We chose to partner with Invodo for our eCommerce video initiatives based on the company’s leading online video platform, high video quality and proven ability to further influence consumers at the point of purchase.”
Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. The Land of Nod will leverage video created by Invodo’s production team and implemented via the Invodo eCommerce video platform. The videos drive sales and reduce returns by highlighting key features of merchandise and aiding the consumer buying decision process.
“Both the Land of Nod website and the products sold there have earned a reputation as innovative and high-quality,” said Craig Wax, CEO of Invodo. “In choosing to work with Invodo, The Land of Nod can be confident that high standard will be maintained as we work together to create and implement video that will help inform customers and increase conversion rates.”
Linked is an example of one of the videos and the video library that have been produced and implemented on the Land of Nod site as a result of the partnership with Invodo.
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.
About The Land of Nod
The Land of Nod is part of the Crate and Barrel family of brands that also includes CB2. The Land of Nod was founded in 1996 by Scott Eirinberg and Jaime Cohen and is headquartered in Northbrook, IL.
Contact:
Jen Cadmus
jcadmusinvodocom
512-934-8350
AT&T’s Jim Keeler joins Invodo as VP of Engineering & Operations, University of Texas Professor Jim Fredrickson Joins Advisory Board
August 25, 2010
AUSTIN, Texas –Invodo®, the only full-service eCommerce video partner for online retailers, today announced that Jim Keeler has joined the Company as the Vice President of Engineering and Operations. In this role, Dr. Keeler will be responsible for leading the Invodo development team and maintaining Invodo’s position as the leading eCommerce content technology platform in the industry. In addition, Jim Fredrickson, well known University of Texas Professor and business consultant, joins the Invodo Advisory Board.
Dr. Keeler spent the last 10 years at AT&T/Wayport (AT&T acquired Wayport in November 2008 for $275 million) in a variety of roles including CTO and VP of Engineering where he led the technology team to enable AT&T Wi-Fi Services through explosive growth to become the largest Wi-Fi hotspot provider in the US. Prior to Wayport, he was the CTO, VP of R&D, and co-founder at Pavilion Technologies. Keeler holds a Ph.D in Physics from UCSD and was a Post-doctoral fellow at Stanford prior to moving to Texas to join MCC where he became Sr. Member of the Technical Staff. Dr. Keeler has over 30 patents, and several academic and industry awards.
“It’s exciting to join a company that’s making big strides and generating momentum in the market,” said Keeler. “Just as I saw during my time with Wayport, I am eager to build the technology team and platform for explosive growth and success at Invodo in the years ahead.”
Invodo’s Advisory Board augments the in-house talent and resources by providing insight and input on strategic issues that are relevant to specific areas of expertise for each member. Dr. Fredrickson has extensive consulting and executive development experience with clients such as Advanced Micro Devices, BMC Software, IBM, Deloitte & Touche, FedEx Kinko’s and Luminex. He is also Chairman of the Management Department and the Tom E. Nelson, Jr. Regents Professor of Business at the McCombs School of Business at The University of Texas at Austin where he also serves as the School’s first Director of Teaching Development.
“Invodo brings real value to the retail industry, and the growth they’ve experienced validates their business model,” said Fredrickson. “I am eager to lend my insight and experience to help them lead the market.”
“We’re consistently adding more large retail companies to our roster, joining current customers like Verizon Wireless, Toys R Us, Golfsmith and Lenovo,” noted Craig Wax, Invodo CEO. “We’ve chosen to bring the Jims on board because they bring the experience and skills we need to accelerate our growth.”
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.
Contact:
Jen Cadmus
jcadmusinvodocom
512-934-8350
Leading Multichannel Outdoor Retailer to Convert Online Customers with Product Video
May 11, 2010
AUSTIN, Texas – Invodo®, the only full-service eCommerce video partner for online retailers, announced today that Moosejaw Mountaineering, the outdoor gear and apparel retailer known for its offbeat online marketing, will partner with Invodo to create, implement and deliver online product video on the Moosejaw retail site.
“Moosejaw chose Invodo because they simply offered the most complete solution that met our needs. Not only do they have a leading-edge, customizable player with SEO benefits, but they also have very cost-effective, high-end video production capabilities,” Said Eoin Comerford, VP of Marketing at Moosejaw. “Also, Invodo has made a concerted commitment to the outdoor industry. Many of our suppliers are already part of their network, making implementation that much easier.”
Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Moosejaw will work with Invodo to create unique video content for its top products on the site and optimize the videos for additional syndication through social media on sites like YouTube and Facebook.
“Moosejaw, often noted as a fun online place to shop, is well known for its premium products, great service and innovative marketing strategies. Adding video will increase sales conversions and decrease the potential for product returns,” said Craig Wax, CEO of Invodo. “We expect impressive results from the combination of the Moosejaw team’s forward thinking and our retail and eCommerce video expertise.”
Invodo recently launched the latest version of its eCommerce video player, InPlayer, which Moosejaw will be implementing as part of the video initiative. The InPlayer is the lightest player in the industry. Faster page loads will keep customers from straying away from the site and, according to Google’s latest ranking considerations, will protect Moosejaw’s SEO benefits.
“We are looking forward to adding Invodo video to Moosejaw.com to help our customers make purchase decisions and to keep Moosejaw at the forefront of online commerce,” added Comerford.
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.
About Moosejaw Mountaineering
Moosejaw is a leading multi-channel retailer of premium quality outdoor adventure apparel and gear. Moosejaw currently serves its customers through seven retail stores in Michigan and Illinois, through Moosejaw.com, and through mail order catalogs. Moosejaw offers products under its own Moosejaw brand, as well as leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond. Visit www.moosejaw.com for more information.
Contact:
Jen Cadmus
jcadmusinvodocom
512-934-8350
Video Increases Online Furniture Sales and Consumer Satisfaction
April 15, 2010
Invodo®, the only full-service eCommerce video partner for online retailers, and One Way Furniture, an online home furnishings retailer, today announced a partnership to implement product video from furniture manufacturers on the One Way Furniture site. One Way, known for high-quality customer service, works with more than 150 furniture manufacturers, including Powell, Southern Enterprises and Classic Flame, to allow consumers the price benefit of buying direct from the manufacturer.
“A virtual showroom leveraging video is an excellent way to help customers visualize the pieces when shopping for furniture online, resulting in increased sales conversions,” said Mitch Lieberman, CEO and Founder of One Way Furniture. “One Way is successful because of our dedication to the customer experience. Partnering with Invodo to bring video to the industry is a great way to enhance the online buying process and keep customers returning to the site.”
Invodo, a full service eCommerce video solution provider, creates content at scale and develops leading technology to implement and deliver online product video on retail sites. The Invodo production team has worked with more than 75 furniture manufacturers to create product videos that highlight the features consumers want to learn more about.
“Invodo’s video library has one of the largest collections of video content from furniture manufacturers available today,” said Craig Wax, CEO of Invodo. “Our partnership with One Way Furniture improves the shopping experience, decreases the potential for product returns and increases sales conversions. That makes it a win for both retailers and manufacturers in the furniture industry.”
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.
About OneWayFurniture.com
One Way Furniture offers discount furniture for the home or office direct from the manufacturer. One Way Furniture’s CEO Mitchell Lieberman was the first to utilize eBay auctions to sell furniture online in 1997 and started OneWayFurniture.com in 2001. During the past decade One Way Furniture has become a leader in the home furnishings industry, completing over $100 million in sales. One Way Furniture employs 22 and currently has annual sales of about $20 million. One Way Furniture uses a network of over 150 manufacturer’s warehouses nationwide to ship orders quickly. For more information visit http://www.onewayfurniture.com.
Contact:
Jen Cadmus
jcadmusinvodocom
512-934-8350
Design Focuses on the Next Generation of eCommerce Video
April 12, 2010
Invodo®, the only full-service eCommerce video partner for online retailers, today announced the first in a series of enhancements to the Invodo video player. The new player will allow retailers more customization, faster page loads and increased benefit from SEO.
As online retailers seek to leverage the proven sales benefit of product video, choosing a technology that will not weigh down the page is essential. A Google spokesperson recently explained in an interview that page load times will have an impact on search engine rankings moving forward. Invodo’s new video player comes in at a lightweight 25k, which is 50-90 percent smaller than the average size of alternative solutions.
“Our focus with this new version was on three main priorities for online retailers using video – speed, customization and flexibility for the future,” said Craig Wax, Invodo CEO. “The standards based model means we have the capability to move and evolve with the demands of the market. If HTML5 becomes dominant, we can go there. If another technology comes into play, we’ll adjust. Competitors keep building separate display engines, requiring continuous rebuilds as the industry and technology progress. We’ve built in the ability to be agile.”
The Invodo development team chose to use minimal flash, incorporating other code such as HTML, CSS and JavaScript to allow for extensive and rapid customization. This flexibility will also contribute to future player capabilities including the ability to display content of any type, such as 360 views and photos. Retailers will showcase products with ease in whatever format best represents the features to the consumer.
The player seamlessly integrates with all the elements of Invodo’s full-service eCommerce video solution, including the platform and video syndication network. Retailers that work with Invodo will get all the technology and services necessary to create and implement high-quality video at scale and rapidly realize the benefits of increased conversion rates and decreased product returns.
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands. Based in Austin, TX, Invodo is backed by Sevin Rosen and S3 Ventures.
Contact:
Jen Cadmus
jcadmusinvodocom
512-934-8350
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