The video-enabled consumer has spoken. Find out what they said!
Over 1,000 shoppers were surveyed to find out how they use video in shopping and what elements matter to them. We invite you to join the e-tailing group President, Lauren Freedman, and Invodo Director of Marketing, Russ Somers, who will share these research insights and the implications for online and multichannel merchants. Register today>>
Learn:
- Where, why, and how consumers watch video
- Where video performs best
- What consumers will watch – and what they won’t
- How consumers use video to make purchase decisions
Consumers expect video to be a part of their shopping experience. But how do you know what type of video will engage and convert them? Find out why video quality matters, what today’s consumer will watch, how to extend your video investment across channels to leverage the power of social networks and mobile devices, and more.
Leave with insight into consumer behavior and best practices to engage and inspire your shoppers.
The Shop.org Annual Summit said goodbye to the over 4,000 attendees late last week. IR 500 retailers, major brands, industry experts, and solution providers all left Boston to head back home to share their learnings and experiences. From best practices to emerging technologies, the content was rich and the collaboration from the best and brightest in eCommerce was unmatched.
During Shop.org, you could feel the excitement in the air especially around mobile, video, and social strategies. What used to be emerging technologies have now become musts for online retailers. As the industry landscape continues to become more intricate and complex, strong foundations and mastery of best practices remain inherent to online retail success. We hope everyone who attended found immense value and left with the key tactics and inspiration to prepare them to conquer the holiday season and subsequent year.
If you didn’t make the Summit, you can access many of the presentations and blogs here in addition to the Invodo team’s top takeaways below.
Craig Wax, Invodo CEO
There was a change in retailers from, “We need to think about video” to “we need to develop a multi-channel video strategy.” Retailers are realizing the need for a consistent and rich experience across channels.
Andrew Martin, Invodo Market Developer
More and more companies are seeing the value of video as a strategic tool to achieve a range of business results. While many are still focused on product video (and product video remains extremely important), brands are identifying needs for video across all points of customer interaction, including post-purchase support, category video, and overall brand education.
Dave Jobe, Invodo Enterprise Sales Director
Retailers are aware of the need for video but despite their excitement, there is still a large focus on mastering the fundamentals of online retailing. This simply alludes to the complexities of online retailing and the constant challenges of this dynamic industry.
In addition to the excellent keynotes, great networking, and tactical sessions, we also had some fun! Invodo, along with partners Monetate and Baynote, hosted a Shop.org Kick Off event at Game On Monday evening. Attendees got to watch the Patriots beat the Dolphins, eat and drink to their hearts content, and also bat in the official Red Sox batting cages! Check out some picture below.
We look forward to seeing everyone in Denver at the 2012 Shop.org Annual Summit. Invodo will be at booth #735 so make sure to stop by and meet the team!
Digital Retail’s most influential event, the Shop.org Annual Summit, is just around the corner. The best and the brightest in online retail are gearing up for three days of compelling content and priceless networking. The 2011 Shop.org agenda is jam-packed with keynotes, concurrent sessions, roundtables, and so much more making it daunting to plan your days. To make the most of your time in Boston, here are Invodo’s top Shop.org Annual Summit picks.
Monday, September 12
Daytime: The Online Retail Boot Camp is an ideal workshop if you are looking for a year’s worth of learning in one day. Attendees will get into tiptop eCommerce shape and explore numerous aspects of successful eCommerce businesses including social media, search analytics, email, and merchandising for conversion. Attend the Online Retail Boot Camp to optimize online basics and learn various eCommerce program specifics.
Evening: Kick-off Shop.org Annual Summit in style with the three most exciting and innovative solution providers in eCommerce: Invodo, Baynote and Monetate. Offering Monday Night Football, free food, beverages, and networking with the best in eCommerce, it is the hottest ticket in town. At 6:30pm, immediately following the Shop.org Opening Reception, referees will be waiting outside the Convention Center to whisk away party attendees to Game On! at Fenway Park where the best in eCommerce will watch the New England Patriots take on the Miami Dolphins. Did I forget to mention that party goers can also test their baseball skills in the Official Red Sox Team batting cage?
Score your VIP pass to the event here! melissa
invodo
com
Tuesday, September 13
Daytime: Tuesday is the day all Shop.org attendees are anticipating. Over 200 solution providers will be centralized in the EXPO Hall to showcase products, technologies and services created to enhance the online retail experience. The EXPO Hall also features the BIG !dea Sessions, roundtables, and networking throughout the day. Of course, Invodo booth #1036 will be the number one destination featuring eCommerce video examples, client success stories, and of course, free 5 hour energies. EXPO Hall doors open at 9:45a so get there on time to take advantage of all the EXPO Hall has to offer.
Tuesday also offers full conference attendees the opportunity to attend multiple keynotes. Author and futurist, Ray Kurzweil, kicks off the summit by discussing the impact of technological Innovation on consumer behavior and retail as we know it followed by Mick McCormick of Columbia Sportswear Company, who broaches the subject of industry stagnation and ways to gear up for growth. Lastly, President of Direct at Charming Shoppes, Bill Bass, shares the lessons he has learned in 15 years of cross-channel retailing. All great thought leaders and keynotes worth attending.
Evening: Free for all Full Conference registrants, Shop.org is hosting an evening reception and dinner at the famous Jillian’s Boston. Expect to have fun while you bowl, dance, and network with fellow Shop.org attendees. EXPO Hall only pass holders- Don’t feel left out! Dinner tickets can be purchased for an additional $125.
Wednesday, September 14
Daytime: Start you day off by getting all your digital retail questions answered during Forrester Research’s Sucharita Mulpuru and Rue La La’s Ben Fischman Q&A keynote. Next, make your final rounds in the EXPO hall which opens at 10:15a to discover new eCommerce solutions and pick up remaining swag. After your tote bags are full and stomachs begin to rumble, swing by the vendor-retail case study roundtables also located in the EXPO Hall. Roundtable 21 will surely accelerate your eCommerce strategies after you hear AutoZone’s Jamey Traywick, and Invodo’s CEO, Craig Wax, discuss “Test Driving Video to Create a Road Map for Success.” Finally, wrap up your day with some great sessions from the following four tracks: Advanced eCommerce Strategy and Planning, Global Retailing, Online Marketing Strategy, and Mobile Retailing.
Evening: For most, Wednesday evening will consist of in-flight entertainment and airplane snacks. For all others, Boston will be their playground. Try catching a foul ball at the tail end of the Red Sox vs. Blue Jays game, taking a stroll on the Freedom Trail, or stopping by the Samuel Adams Brewery to wind down after a long week.
Have a great Shop.org Annual Summit and make sure to stop by booth #1036 and say hello to the Invodo team!
Boston will soon welcome top multi-channel retailers and eCommerce solution providers for a week of strategy sessions, thought leadership presentations, and high-level networking at this year’s eTail East. From monetizing social media to international expansion, the most relevant topics to multi-channel retailers will be covered. The most exciting component to this year’s conference is the addition of the Online Video and eCommerce Innovation track. As the industry has proven, online video is an integral part to any marketing mix. But the strategy behind it is complex. Below are my top picks for the sessions to attend to gain online video knowledge and strategy tips for a successful video program.
1. Panel Discussion: Best Practices For Using Online Video To Drive eCommerce
This is a great opportunity to hear online video best practices straight from the mouths of retailers. Expect the panelists to address the different options for creating video, how to utilize online video to support sales activities and the in-store experience, the partners out there to help with video, and how to monetize video content. All in all, it will be an educational panel worth attending. Tuesday, August 9th; 2:10pm; Track C.
2. eCommerce Video Innovation: Driving Revenue and Customer Engagement Across Channels
If you want to delve into video strategy and see the possibilities and the future of online video, this is the presentation to attend. Craig Wax, Invodo CEO, will be sharing tactical information on how to use video across channels to deliver business results. Attend and leave with an elevated understanding of how to drive revenue and increase customer engagement through video . Tuesday, August 9th; 2:45p; Track C.
3. Building An Innovative & Nimble eCommerce Site That Drives Customer Value
For those looking for the nitty-gritty components to a successful video strategy, this is the session for you. Ajit Sivadasan, VP/GM Global eCommerce & Sales at Lenovo, will address everything from technology to the challenges of balancing cost and flexibility, organizational challenges, and the critical success factors that contributed to Lenovo’s success. Tuesday, August 9th; 5:10p; Track C.
If the above sessions leave you wanting more online video information, stop by Invodo’s booth 55. We love discussing video strategy…It’s what we do. See you in Boston!
Imagine this….an intimate workshop overlooking Coronado Bay, 300 retailers, and 22 vendors sharing online merchandising best practices and discussing the future of eCommerce. While this might seem like a dream to some, it is the reality for those attending the upcoming Shop.org Merchandising Workshop.
Situated in the beautiful San Diego, the Merchandising Workshop is bringing together the top eCommerce merchandisers and retailers to share and discuss online merchandising tactics.
For those attending, here are the top three must-dos to make the most of your Shop.org Merchandising Workshop.
1. Get a one-on-one website critique. Industry experts are hosting 20 minute website critiques specific to aspects of your website. Take advantage and come prepared with questions and ideas you may have and leave with tactical and practical solutions.
2. Attend a vendor-retailer case study roundtable. Shop.org Merchandising Workshop is hosting roundtable discussions on Tuesday, July 12th from 12-1 in the EXPO Hall. This is a great opportunity to have detailed conversations with peers to discuss their merchandising successes. The highlight is Roundtable 1 featuring Invodo’s Craig Wax and Golfsmith.com’s Eric Mahlstadt who will discuss Video for Retail: A Multi-Channel Approach.
3. Stop by table 5 and say hi to the Invodo crew. This is obviously a must-do but Invodo’s best and brightest will be at Table 5 and throughout the Expo Hall ready to show you eCommerce video examples and best practices in online video merchandising.
If you accomplish these must-dos, you are sure to leave with new ideas, best practices, and tactics to elevate your online merchandising. Safe travels to all and have an excellent workshop!
The sheer plethora of activities, sessions, and events at this year’s IRCE often makes it hard to decide how to allocate your time. From which vendors to visit in the EXPO Hall, to what networking events to attend, to what to see and do in San Diego, the list is long and the choices daunting. In order to get the most out of this year’s Internet Retailer Conference and Exhibition, here are 5 Must-Dos to put on the top of your list. 
1. Take a walk through the Gaslamp Quarter
Full of quaint shops, art galleries, and beautiful Victorian architecture, the Gaslamp Quarter is worth checking out. Located in downtown San Diego and steps away from the Convention Center, strolling through the idyllic 16½-block historic area is a must.
2. Stop by booth #220!
Here you can meet the Invodo team and chat about your video strategy. Video is now an expected element for any online retail site. Stop by to see how the Invodo Video Solution delivers the video content you need, the platform to distribute, optimize, and measure results, and the network to reach your customers at every touchpoint.
Did I also mention you can enter to win Austin City Limits Music Festival tickets (airfare and downtown lodging included), play a round of golfketball, and watch some awesome video demos!
3. Hang out with Giant Pandas at the San Diego Zoo.
The San Diego Zoo is home to an array of animals including the very famous and amazing Giant Panda. Take some time to meander through the 100-acre zoo to admire the animal kingdom and reconnect with your inner-child. If you aren’t into walking, the San Diego Zoo offers a guided bus tour of the grounds, and the Skyfari aerial tram gives guests a bird’s-eye view of the 100-acre facility.
4. Attend the session “Are retailers giving cross-channel customer what they want?”
As the wall between online and offline retail continues to crumble, discover ways that you can create a streamlined experienced and ensure you give customers what they want. Bob Cell, CEO of MyBuys and Glenn Edleman, VP of Marketing of Wine Enthusiast, will host this session on Wednesday, June 15 from 1:45-2:30pm, Track B, and share their best practices so don’t miss out.
5. Enjoy the Ocean View while sipping a drink at Bertrand at Mister A’s
The award winning Bertrand at Mister A’s offers a fresh and tantalizing menu enhanced only by the stunning panoramic views outside of the dining room. I have heard from a San Diego insider that Mister A’s has the best views in town accompanied by a great happy hour. Treat yourself and enjoy the beautiful ocean and unwind after a long day at IRCE.
The Internet Retailer Conference & Exhibition 2011 is just a week away. Soon, San Diego will be infiltrated with the industries top retailers, influencers, analysts, and solution providers.
So what can attendees expect to learn at the World’s Largest eCommerce Event?
IRCE 2011 will undoubtedly be full of valuable keynotes and presentations, but the exhibit hall is where all the action is. Stop by Invodo booth #220 to discuss your video strategy and ways eCommerce video can extend your reach across retail channels, influence consumer purchase decisions, drive traffic to your site, reduce customer service costs, and increase sales.
But booth #220 activities don’t stop there. Some additional bonuses if you drop by booth #220 include:
If you have any questions or would like to schedule a specific time to discuss video at IRCE, email Invodo infoinvodocom
or call 800-280-4122. See you at IRCE 2011!
What’s cooler than sliced bread? Social networks. Facebook alone has more than 500 million members and its counterparts including YouTube and Twitter are also growing like weeds. With such a large audience ready to be marketed to, I must ask the million dollar question – How you are you leveraging social networks for your business?
Let’s take a step back and look at the nature of social networks. Most people join them so they can get something of value in return. This widget of value varies from person to person. Someone might join Facebook so they can see pictures of their friend’s new baby- others might join to get daily deals from their favorite retailer. The main reason aside, once people are in, they are open marketing game for you.
For businesses, step one is to identify items of value that appeal to your target market. Sure, everyone wants free stuff and that might be something you leverage. But free stuff is boring! And expected. (Disclaimer: This is untrue if you are trying to give me free shoes. Size 7.5) Use the forgiving and well, fun nature of social networks to test new forms of content. That said, not all content is created equal. In order to succeed, you need to provide content worth sharing. And let me tell you, users will share video. With over 27 million pieces of online content shared daily, try promoting your video assets and track sharing. The results could surprise you.
Now you have conquered step one. You have captivated your market and have a huge following on every social network. People can’t stop talking about you and it is great! But wait, you’re giving all these people value, but what are you getting in return? Life’s a two way street so you better know what your social media efforts are doing for you; especially if you’re giving away free stuff. I’m not going to go into different ways to assign a dollar value to a “like” on Facebook, an @mention on Twitter, or a video view on YouTube. My point is, have a solid business objective for your social media strategy that gives you value, direct your efforts towards that objective, and find ways to measure your success.
Lastly, look at your competitors. Be where they are but do it better. Don’t be the guy looking at the wheel going “Oh, this is cool. Wish I would have thought of that!” Be the guy who says “Oh, we could put a few of these together, put something on top, and transport things!” Bad example, yes, but the point is there. What assets do you have that you can use to innovate and outshine your competitors? From a hilarious co-worker who will tweet for you all day to awesome video content to post on Facebook and YouTube, you have something – just find it and leverage it.
Social networks aren’t going away anytime soon. So get in the game today to reap the benefits tomorrow.
Congratulations to the online retailers who made this year’s Internet Retailer Top 500 Guide. Based on annual web sales, the list features North America’s top grossing e-retailers who continue to lead the way in eCommerce. With a continued emphasis on rich media and the customer experience, it is exciting to witness the results generated by the new and innovative technologies being employed by these industry leaders.
Special congrats to the Invodo clients who moved up the IR 500 list and continue to lead the online retail space. Given the competitive nature of eCommerce, it is a high honor to be included on this list and an even bigger accomplishment to move closer to the top.
Invodo’s own David Breshears and Amanda Logan are off and running to the 2011 Demandware XChannge Conference in Boston, MA where they will join Demandware clients, fellow partners, and employees for three days of eCommerce collaboration, innovation, and acceleration.
Demandware, the leading on-demand eCommerce solutions provider and Invodo partner, will be presenting new Demandware technologies to attendees as well as hosting compelling keynote presentations and more than 20 eCommerce-focused sessions.
As a Demandware Link Technology Partner, Invodo has the unique opportunity to integrate our eCommerce Video Solution directly with the Demandware Platform. “Our mutual retail clients not only enjoy the ease of integration, but the results they see from Invodo eCommerce Video,” states David Breshears, Invodo Enterprise Sales Director.
For all those attending, make sure to say hi to David and Amanda to learn more about integrating eCommerce video to your site(s) to increase conversion, drive traffic through video SEO, and reduce product returns.
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