We have spent the last several years developing our market leading expertise in producing eCommerce videos that sell more products. Along the way, we’ve learned how to shoot the right kind of content in almost any environment – from the rough and tumble of the tradeshow floor to high end television studios and most places in between. No matter where we are, we’ve learned how to adapt to the environment to shoot videos that engage and entice consumers like no other content. In the past month, we’ve added a whole new trick to our bag of production goodies…OUR OWN FULLY OUTFITTED STUDIO!
We still love to hit the road with our gear and shoot clients at their headquarters. That hasn’t changed and likely never will. But having our own studio in our own building offers several distinct advantages from a production standpoint. First and foremost, we have a home base that allows us to churn out new content on a daily basis. In addition, it makes it easier to produce new types of content, like large product assembly, that may be more difficult to produce on the road. It also opens the door for a whole new model of content creation, where clients send us the products they want to shoot and we tap into our deep pool of talent and copywriters in Austin to produce the video in virtually real time with no extra effort on the part of your staff.
The new space booking up fast, so give us a call to help take your sales to the next level.
They both help you win in multiple ways.
For anyone who doesn’t follow Professional Basketball, Cleveland Caviliers superstar LeBron James is an All Star and MVP who helps his team win in multiple ways – he scores points, tightly defends opposing players, distributes the ball to teammates and provides rock-solid leadership. Because he is so good, he fills the arenas with sellout crowds and helps to sell a ton of team merchandise, which, in turn, allows his team to pay higher salaries for better players. It’s an economically virtuous circle.
eCommerce Video does the same thing. eCommerce Video helps online retailers win in multiple ways. It helps sell more products by boosting conversion rates (scores points), keeps people engaged on the site longer so they don’t go somewhere else to make their purchase (defends against opposing players), provides fertile ground for Cross Selling and Up Selling (distributes the ball to teammates) and sets eCommerce Vendors apart as leaders in their space (rock solid leadership).
As if that’s not enough, product videos are easily leveraged to draw more SEO traffic and can be utilized on video networks such as You Tube, Google Video and Blinkx to further expand views, which lead to even more sales (fills the stands).
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