Wow – what a great week it was for Invodo at last week’s Internet Retailer Conference in Chicago. Nothing makes me more passionate about the explosive potential of eCommerce video than hearing time and again how e-retailers need video to connect with their customers. People in every industry from all around the country echoed the belief that video creates a more informative shopping experience – which ultimately leads to happier customers and higher conversions.
Invodo’s booth was a whirlwind of excitement. It was awesome to see the passion in which Melissa, Justin, Craig, Brad, and Kalyn captured the crowd’s attention. We definitely created the most buzz with the first music video ever created by Invodo (watch below). The video captivated attendees and became the focus of this ReelSEO article. In the podcast, Craig explains the team spirit behind the video as well as why video is about to become a game-changer for retail – just as, in 1981, video changed the game for the music industry.
It seemed to me all e-retailers were divided into two groups regarding online video. Some organizations have tried video in the past. They’re happy with the conversion results, but find scaling their video initiatives to be a challenge. Others have yet to implement video, but they realize that if they don’t move quickly they may be left behind. The bottom line impacts of SEO lift, increased conversions, and reduced returns are the key benefits Invodo video brings to online retailers everywhere. It’s exciting to be in the midst of a crowd that recognizes there’s an eCommerce video revolution happening – right now.
Video puts your best salesperson in front of millions of customers at once. It connects you one-on-one with every shopper. Whether explaining the ease of a mobile phone, showing the beauty of a diamond ring, or demonstrating the quality of a blender, video gives your customers what they want – the experience and information to purchase with confidence.
I can’t wait for next year. From the music video, to the uber-aggressive taxi drivers, to the celebration of the Stanley Cup, both Chicago and IRCE were an awesome experience. Two thumbs up from me.
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View video for Video Filled The Shopping Cart.
Invodo just wrapped up two awesome days at eTail West in Palm Desert, and I’m more excited than ever at the value video brings to almost everyone in the e-retail space. Time and again, senior marketing executives conveyed excitement to us as they began to realize the conversion benefits offered by a strategic video implementation. No matter the industry – footwear, apparel, jewelry, electronics, and many more – everyone seemed to understand how video helps customers trust a product and trust the online buying process.
We talked to over 200 retailers in two days, and we were excited by the number who have already dabbled in video to varying degrees of success. If I can give any advice based on the concerns and questions we heard, it’s:
> Know your customers
> Know their buying criteria
> Maximize your video investment across many channels.
> Make sure you’re leveraging the SEO uplift of creating unique video content
Ecommerce video only works if it provides the information that customers want, at the time they most need it, and in a format they can trust. You could literally see the light bulb shine when we challenged executives to really think about the decisions their customers make when viewing product pages online. This insight allows a company like Invodo to help our customers create the right video format with an optimal message. Additionally, executives are starting to understand the power of using video to drive SEO and to improve investments in email marketing, print advertising, and in-store packaging. They expect – rightly – a solution that will help them create a better online customer experience at scale and without the typical headaches (re: expenses) they associate with enriched content creation.
There is no doubt, video is here to stay. If we learned anything from the show, you need to be thinking about your online video strategy now rather than later. The right solution will bring more people to your website through SEO ranking, will keep them on your site longer, and will convert them into buyers at a significantly higher rate – and those are benefits you cannot afford to miss.
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