A common question we hear at Invodo is: now that I’ve invested in online product videos, what do I need to do to maximize my return? To answer this question, Invodo has just released Watch This! The Online Retailer’s Guide to Video Merchandising Success.
This white paper analyzes consumers’ video viewing behavior on 53 of our customers’ websites, with an average of 138 product videos per site. The paper confirms some established hypotheses and dispels others – at least it did for me.
Whether you’re an experienced hand at online product video or just learning, this paper provides new information that will help you get the most out of your online video investment. Download the paper here.
Is this information useful to you? What other research would you like to see? Let us know in the comments.
Here at Invodo we’ve known for a long time that we’re on to something. We’re the only company that combines a huge product video library, with a video platform, and an extensive syndication network of online retailers. And it sure feels good when people outside our four walls recognize it as well.
That’s what happened early this month when Invodo was named one of three finalists for a 2009 Streaming Media Reader’s Choice Awards in the category of Best Online Video Startup Company – Content. Our nomination is a testament to the incredible team we’re building at Invodo. Way to go team!
The winner will be announced on November 18th. Stay tuned.
The Invodo blog has been bringing you news and entertainment for the last 18 months, and I’ve finally been able to convince our marketing team to let me join the fun. I’ll be blogging about business in general, video specifically, along with whatever pops into my mind.
Since this is my first post, I’m going to write about why I first decided to join Invodo at the beginning of the year. I’ve always been interested in how the internet and technology are changing the way people find, learn about, and ultimately buy products. This curiosity is what led me to jump into the internet in the first place when I joined GoTo.com back in the nineties – - for those of you who don’t know, GoTo invented paid search and Google later copied the model to make billions!
Anyway, the point is that the internet is enabling businesses to constantly improve the way products are marketed to consumers. Video enables companies to take this to an entirely new level. With video, businesses are able to provide a knowledgeable, virtual sales person right when the consumer needs it …. on the product page when he or she is deciding whether or not to put the product in the shopping cart. Just imagine how great life would be if you never had to search for help at a Home Depot store because someone was with you ever step of the way!
So when I learned about Invodo and how it was bringing product videos to online retailers, I knew this was a company that would provide tremendous value to manufacturers and the online retailers who sell their products. With typical online sales conversion rates of 1-3%, every tenth of a percentage point increase is gold to retailers. And I saw Invodo as a company that would enable manufacturers and retailers to mine the gold. That’s why I joined Invodo!
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