eCommerce Video is full of hidden complexities. From production to syndication, the number of elements involved is astounding. But don’t worry. Invodo makes video not just easy but really easy. Invodo is working with top eCommerce platforms in a variety of ways but with one underlying goal – To make adding Invodo Video to your product detail pages nearly effortless.
Today, we expect a lot from our eCommerce platform providers including robust architecture, merchandising capabilities, content management as well as an extensive feature set. But even more important to retailers today is the ability to easily integrate best-of-breed technologies similar to Invodo’s Video Platform.
While it is already pretty darn simple to add Invodo Video to product detail page, we have made our integrations even easier and more robust. We have added the ability to include our video via simple updates to your platforms business management tools. No coding or IT intervention needed. In a lot of instances, we have also added our video analytics capabilities and A/B testing functionality.
eCommerce platforms continue to realize the need to provide their customers with both access to full-service video solution and easy integration. Let us know what platform you use and we will work with you to make sure they have a built-in integration in place.
Get a sneak peak at how Invodo integrates with eCommerce platforms by watching the Invodo and Demandware archived webinar, “5 Steps to Sell More through Invodo Video.”
Next Up: Video and Email Marketing Solutions
Not just Video but eCommerce Product Video. And not just eCommerce but your entire eCommerce EcoSystem.
The kind of video I am going to talk about is eCommerce product video and how it relates to the entire eCommerce EcoSystem. From eCommerce platforms, email marketing, personalization and recommendation engines to content management and delivery and almost everything in between.
We are just at the tip of the iceberg when it comes to realizing the potential of video and how we can use eCommerce product video to enhance our customer’s experience that ultimately leads to better qualified traffic, higher conversion rates, lower rates of return and greater market share. Specifically, industry statistics have shown that eCommerce video results in conversion rate increases up to 30%. With proper video merchandising, you can further increase the effectiveness of eCommerce video as documented in Invodo’s Whitepaper, “Watch This! The Online Retailer’s Guide to Video Merchandising Success.”
Personally, I have been working in eCommerce for over 15 years and I can tell you that the most successful eCommerce companies are those that are able to:
1. Drive Better Qualified Traffic
2. Convert Visitors to Customers
The secret sauce is in how you do this. One of easiest and most cost effective ways to doing this is through eCommerce product video.
In future posts, I will take a deeper dive into the benefits of incorporating eCommerce product video into specific areas of the eCommerce EcoSystem:
Invodo is uniquely positioned to help incorporate eCommerce product video into your entire eCommerce EcoSystems. Why? Quite simply, focus. Invodo is focused. Invodo delivers a full-service eCommerce product video solution. This allows Invodo to easily integrate into every aspect of your entire eCommerce EcoSystem.
Next Up: Video and eCommerce Platforms
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