Discover What Customers are Saying about Video with Invodo’s Ratings and Comments Feature

How exactly do the end users perceive online video for business? We want to know. Invodo has created a new feature for our InPlayer that will help us better understand consumer interaction with online video for business.

We are thrilled to announce the introduction of Ratings and Comments for our InPlayer.

This new feature will have two components: 1) a 5-star rating system designed to gauge how helpful the video is and 2) a limited-character comment system for customers to provide brief feedback on the video.We’re eager to learn what end users think about the videos they watch when researching, shopping or looking into customer service.

This feature provides visible benefits for our clients including:

• Better understanding of how videos help their customers
• Feedback to make better, more useful videos in the future
• Better understanding of the customer experience around video
• Discovering the end user’s perspective on the benefits of video

Here’s how it works:
The Rate icon will be displayed in the lower corner of either the Embedded or Overlay InPlayer as well as after the video has finished, all without disrupting the viewing experience. Viewers can click Rate, and the star rating overlay box will display along the lower portion of the video. Stars are awarded based on the question, “How helpful was this video?” To leave a comment, viewers simply click “Tell us why.” For starters, we aren’t going to display customer responses on the website, but will use this information to create more optimal videos.

Shoppers are not required to submit a response. If retailers using this feature see a low adoption rate, they may chose to offer a gift card or discount as an incentive for giving feedback on the video.

This addition will provide valuable insights into how consumers interact with and perceive online video for business. An important part of creating video is uncovering ways to make them more compelling and actionable.

We create video for a variety of purposes. Whether the goal is to sell a product, enhance customer service, improve SEO and/or double email marketing CTR, insights gained from this feature will help us create more engaging, useful videos.

We’re excited to see what customers have to say!