3 Tips to Writing an eCommerce Video Script that Converts

Writing a script is easy, but writing scripts that turn browsers into buyers is much more difficult. Often time scripts seem great when read but once spoken by a presenter, don’t come across as expected. In order to write a converting script, you have to consider much more than just the words. Below are three tips to follow to help you create eCommerce video scripts that sell.

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1. Use proven sales techniques
eCommerce video allows you to put your best salesperson directly on your product pages. When writing scripts, consider how a salesperson would sell that product if they were face to face with a customer. Incorporate those effective sales techniques into your scripts.

2. Write scripts that are conversational and personable
Shoppers need to trust the video presenter. In order to build trust, write scripts that both educate and engage the shopper. Contextualize product benefits and write in a conversational tone that consumers can relate to and trust in order to make a confident purchase decision.

3. Leave the marketing “spin” out
eCommerce video lets you speak directly to consumers at their point of purchase. Use that opportunity to highlight a product’s features and benefits and don’t present them with the same marketing “spin” they have seen in every commercial and advertisement. Write a script that gives shoppers additional value and they will be more likely to convert.