Invodo Builds Leadership Clout with Addition of Two Jims

AT&T’s Jim Keeler joins Invodo as VP of Engineering & Operations, University of Texas Professor Jim Fredrickson Joins Advisory Board
August 25, 2010

AUSTIN, Texas –Invodo®, the only full-service eCommerce video partner for online retailers, today announced that Jim Keeler has joined the Company as the Vice President of Engineering and Operations. In this role, Dr. Keeler will be responsible for leading the Invodo development team and maintaining Invodo’s position as the leading eCommerce content technology platform in the industry. In addition, Jim Fredrickson, well known University of Texas Professor and business consultant, joins the Invodo Advisory Board.

Dr. Keeler spent the last 10 years at AT&T/Wayport (AT&T acquired Wayport in November 2008 for $275 million) in a variety of roles including CTO and VP of Engineering where he led the technology team to enable AT&T Wi-Fi Services through explosive growth to become the largest Wi-Fi hotspot provider in the US. Prior to Wayport, he was the CTO, VP of R&D, and co-founder at Pavilion Technologies. Keeler holds a Ph.D in Physics from UCSD and was a Post-doctoral fellow at Stanford prior to moving to Texas to join MCC where he became Sr. Member of the Technical Staff. Dr. Keeler has over 30 patents, and several academic and industry awards.

“It’s exciting to join a company that’s making big strides and generating momentum in the market,” said Keeler. “Just as I saw during my time with Wayport, I am eager to build the technology team and platform for explosive growth and success at Invodo in the years ahead.”

Invodo’s Advisory Board augments the in-house talent and resources by providing insight and input on strategic issues that are relevant to specific areas of expertise for each member.  Dr. Fredrickson has extensive consulting and executive development experience with clients such as Advanced Micro Devices, BMC Software, IBM, Deloitte & Touche, FedEx Kinko’s and Luminex. He is also Chairman of the Management Department and the Tom E. Nelson, Jr. Regents Professor of Business at the McCombs School of Business at The University of Texas at Austin where he also serves as the School’s first Director of Teaching Development.

“Invodo brings real value to the retail industry, and the growth they’ve experienced validates their business model,” said Fredrickson. “I am eager to lend my insight and experience to help them lead the market.”

“We’re consistently adding more large retail companies to our roster, joining current customers like Verizon Wireless, Toys R Us, Golfsmith and Lenovo,” noted Craig Wax, Invodo CEO. “We’ve chosen to bring the Jims on board because they bring the experience and skills we need to accelerate our growth.”

About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.

Contact:
Jen Cadmus
jcadmusatinvododotcom
512-934-8350

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