Invodo to Provide Full-Service eCommerce Video Solutions to Moosejaw Mountaineering

Leading Multichannel Outdoor Retailer to Convert Online Customers with Product Video
May 11, 2010

AUSTIN, Texas – Invodo®, the only full-service eCommerce video partner for online retailers, announced today that Moosejaw Mountaineering, the outdoor gear and apparel retailer known for its offbeat online marketing, will partner with Invodo to create, implement and deliver online product video on the Moosejaw retail site.

“Moosejaw chose Invodo because they simply offered the most complete solution that met our needs. Not only do they have a leading-edge, customizable player with SEO benefits, but they also have very cost-effective, high-end video production capabilities,” Said Eoin Comerford, VP of Marketing at Moosejaw. “Also, Invodo has made a concerted commitment to the outdoor industry. Many of our suppliers are already part of their network, making implementation that much easier.”

Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Moosejaw will work with Invodo to create unique video content for its top products on the site and optimize the videos for additional syndication through social media on sites like YouTube and Facebook.

“Moosejaw, often noted as a fun online place to shop, is well known for its premium products, great service and innovative marketing strategies. Adding video will increase sales conversions and decrease the potential for product returns,” said Craig Wax, CEO of Invodo. “We expect impressive results from the combination of the Moosejaw team’s forward thinking and our retail and eCommerce video expertise.”

Invodo recently launched the latest version of its eCommerce video player, InPlayer, which Moosejaw will be implementing as part of the video initiative. The InPlayer is the lightest player in the industry. Faster page loads will keep customers from straying away from the site and, according to Google’s latest ranking considerations, will protect Moosejaw’s SEO benefits.

“We are looking forward to adding Invodo video to Moosejaw.com to help our customers make purchase decisions and to keep Moosejaw at the forefront of online commerce,” added Comerford.

About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.

About Moosejaw Mountaineering
Moosejaw is a leading multi-channel retailer of premium quality outdoor adventure apparel and gear. Moosejaw currently serves its customers through seven retail stores in Michigan and Illinois, through Moosejaw.com, and through mail order catalogs. Moosejaw offers products under its own Moosejaw brand, as well as leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond. Visit www.moosejaw.com for more information.

Contact:
Jen Cadmus
jcadmusinvodocom
512-934-8350