At Invodo, we are a competitive bunch. While everyone strives to win, sometimes there can only be one!
That was the case at the 2010 Invodo Bowl-A-Rama where the “Spares” won the bowling competition with an average score of 113.4. Congratulations!
No matter who the winner, we all had a great time converting pins into dust, reducing returns on the bowling pin-shaped beer, and driving as much bowling ball traffic as possible. (Similar to what we do with video for online retailers, sans the bowling component)
Special thanks to Marc for putting this event together and Alice for creating the awesome announcement to the left. Pictures coming soon!
Come join Invodo and Practical eCommerce for a free educational webinar where you will learn the main steps in creating eCommerce video that converts. The right video on retail sites will drive traffic, increase conversion, and reduce returns.
In this webinar you will learn the key components in creating effective eCommerce video. We will expand on four vital video production points:
1. Setting the Tone / Knowing Your Audience
2. Creating a Plan of Attack / Organizing Logistics
3. The Importance of Editing for Conversion
4. How to Optimize Your Video For Search Engines and Social Media
Armando Roggio, Contributing Editor at Practical eCommerce, and Joel Harvey, Director of Production and SEO at Invodo, will be presenting this 60 minute informative webinar. Join us and learn how you can create effective eCommerce video.
Not just Video but eCommerce Product Video. And not just eCommerce but your entire eCommerce EcoSystem.
The kind of video I am going to talk about is eCommerce product video and how it relates to the entire eCommerce EcoSystem. From eCommerce platforms, email marketing, personalization and recommendation engines to content management and delivery and almost everything in between.
We are just at the tip of the iceberg when it comes to realizing the potential of video and how we can use eCommerce product video to enhance our customer’s experience that ultimately leads to better qualified traffic, higher conversion rates, lower rates of return and greater market share. Specifically, industry statistics have shown that eCommerce video results in conversion rate increases up to 30%. With proper video merchandising, you can further increase the effectiveness of eCommerce video as documented in Invodo’s Whitepaper, “Watch This! The Online Retailer’s Guide to Video Merchandising Success.”
Personally, I have been working in eCommerce for over 15 years and I can tell you that the most successful eCommerce companies are those that are able to:
1. Drive Better Qualified Traffic
2. Convert Visitors to Customers
The secret sauce is in how you do this. One of easiest and most cost effective ways to doing this is through eCommerce product video.
In future posts, I will take a deeper dive into the benefits of incorporating eCommerce product video into specific areas of the eCommerce EcoSystem:
Invodo is uniquely positioned to help incorporate eCommerce product video into your entire eCommerce EcoSystems. Why? Quite simply, focus. Invodo is focused. Invodo delivers a full-service eCommerce product video solution. This allows Invodo to easily integrate into every aspect of your entire eCommerce EcoSystem.
Next Up: Video and eCommerce Platforms
Video Increases Online Furniture Sales and Consumer Satisfaction
April 15, 2010
Invodo®, the only full-service eCommerce video partner for online retailers, and One Way Furniture, an online home furnishings retailer, today announced a partnership to implement product video from furniture manufacturers on the One Way Furniture site. One Way, known for high-quality customer service, works with more than 150 furniture manufacturers, including Powell, Southern Enterprises and Classic Flame, to allow consumers the price benefit of buying direct from the manufacturer.
“A virtual showroom leveraging video is an excellent way to help customers visualize the pieces when shopping for furniture online, resulting in increased sales conversions,” said Mitch Lieberman, CEO and Founder of One Way Furniture. “One Way is successful because of our dedication to the customer experience. Partnering with Invodo to bring video to the industry is a great way to enhance the online buying process and keep customers returning to the site.”
Invodo, a full service eCommerce video solution provider, creates content at scale and develops leading technology to implement and deliver online product video on retail sites. The Invodo production team has worked with more than 75 furniture manufacturers to create product videos that highlight the features consumers want to learn more about.
“Invodo’s video library has one of the largest collections of video content from furniture manufacturers available today,” said Craig Wax, CEO of Invodo. “Our partnership with One Way Furniture improves the shopping experience, decreases the potential for product returns and increases sales conversions. That makes it a win for both retailers and manufacturers in the furniture industry.”
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.
About OneWayFurniture.com
One Way Furniture offers discount furniture for the home or office direct from the manufacturer. One Way Furniture’s CEO Mitchell Lieberman was the first to utilize eBay auctions to sell furniture online in 1997 and started OneWayFurniture.com in 2001. During the past decade One Way Furniture has become a leader in the home furnishings industry, completing over $100 million in sales. One Way Furniture employs 22 and currently has annual sales of about $20 million. One Way Furniture uses a network of over 150 manufacturer’s warehouses nationwide to ship orders quickly. For more information visit http://www.onewayfurniture.com.
Contact:
Jen Cadmus
jcadmus
invodo
com
512-934-8350
Design Focuses on the Next Generation of eCommerce Video
April 12, 2010
Invodo®, the only full-service eCommerce video partner for online retailers, today announced the first in a series of enhancements to the Invodo video player. The new player will allow retailers more customization, faster page loads and increased benefit from SEO.
As online retailers seek to leverage the proven sales benefit of product video, choosing a technology that will not weigh down the page is essential. A Google spokesperson recently explained in an interview that page load times will have an impact on search engine rankings moving forward. Invodo’s new video player comes in at a lightweight 25k, which is 50-90 percent smaller than the average size of alternative solutions.
“Our focus with this new version was on three main priorities for online retailers using video – speed, customization and flexibility for the future,” said Craig Wax, Invodo CEO. “The standards based model means we have the capability to move and evolve with the demands of the market. If HTML5 becomes dominant, we can go there. If another technology comes into play, we’ll adjust. Competitors keep building separate display engines, requiring continuous rebuilds as the industry and technology progress. We’ve built in the ability to be agile.”
The Invodo development team chose to use minimal flash, incorporating other code such as HTML, CSS and JavaScript to allow for extensive and rapid customization. This flexibility will also contribute to future player capabilities including the ability to display content of any type, such as 360 views and photos. Retailers will showcase products with ease in whatever format best represents the features to the consumer.
The player seamlessly integrates with all the elements of Invodo’s full-service eCommerce video solution, including the platform and video syndication network. Retailers that work with Invodo will get all the technology and services necessary to create and implement high-quality video at scale and rapidly realize the benefits of increased conversion rates and decreased product returns.
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands. Based in Austin, TX, Invodo is backed by Sevin Rosen and S3 Ventures.
Contact:
Jen Cadmus
jcadmusinvodocom
512-934-8350
Question: What do online retailers hate more than abandoned shopping carts? 
Answer: Product Returns!
Yes, online retailers hate returns. Say you buy a TV online and because you are a smart shopper, you get free shipping. What a great day for everyone! You are getting the TV of your dreams and the retailer just made a high margin sale.
Finally, a week goes by and your TV is delivered. You take it out of the box, rip off the plastic, begin to plug in all the wires, and discover that your new TV doesn’t have the 360 degree swivel you have to have to watch it from both the living room and kitchen. Uh oh, back in the box and to the retailer it goes as the lack of swivel is a deal breaker. This is a sad day for you, but a very sad day for the retailer. You might be back on the TV prowl but the retailer lost a sale and has to incur additional costs including restocking, repackaging, etc.
As a retailer you might feel hopeless and think, “What can I do to stop this?” Well, there’s a simple something that will decrease those awful returns AND make your customers happy: eCommerce Video!
Having product videos on product description pages has shown to decrease returns by 25%. Recently, the furniture manufacturer OFM saw decreased returns by putting product videos on their YouTube page. For retailers, there is no better place for video than on product description pages. Unique video content powered by Invodo enhances your SEO, drives traffic, increases conversion, reduces returns, and engages customers to keep them coming back.
On a side note, Invodo also creates unique videos for your social media sites including YouTube and Facebook. We edit your product videos giving you differentiated content that aligns with that specific audience and doesn’t dilute your video SEO. Yes, we do it all!
Integration between Invodo Video Solutions and Demandware eCommerce Platform Enables Rapid, Low-Cost Implementation of Leading eCommerce Video Technology
April 5, 2010
Invodo®, the only full-service eCommerce video partner for online retailers, today announced that it has joined Demandware LINK, a best-of-breed technology partner community committed to removing the integration hurdles that retailers face when adopting ecommerce technologies. As a member of Demandware LINK, Invodo has developed a pre-built and approved integration to the Demandware® eCommerce Platform, dramatically simplifying the implementation process and paving the way for retailers to leverage the power of product video in a Demandware environment.
“By offering Invodo’s leading eCommerce video technology, Demandware will provide its customers with an additional means to edge out the competition.”
“We’re thrilled to have Invodo as a member of our LINK community,” said Jamus Driscoll, vice president of marketing at Demandware. “With the availability of a pre-built integration to the Invodo eCommerce video platform and syndication network, Demandware clients can now reap the benefits of video in a fraction of the time and money normally required for such integrations.”
For online retailers, application integration can be as much as 50 percent of the overall cost and time of an ecommerce implementation. With the pre-built integration between Invodo and the Demandware eCommerce Platform, the typical length of time required for implementation can be reduced by up to 50 percent, meaning rapid return via the increased sales conversions video offers retailers.
Demandware LINK integrations and accompanying documentation can be downloaded by Demandware clients and other members of the Link Partner Community at no cost through marketplace.demandware.com.
“The effort required to integrate disparate ecommerce technologies is often a huge burden on the retailer,” said Mitchell Kramer, vice president at Patricia Seybold Group. “By providing pre-built integrations to a broad choice of technologies free of charge, Demandware and its partners are providing measurable savings to customers that translate into tangible value.”
“Invodo makes it easy for online retailers to leverage video, a key sales driver in eCommerce today,” said Craig Wax CEO of Invodo. “By offering Invodo’s leading eCommerce video technology, Demandware will provide its customers with an additional means to edge out the competition.”
About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.
About Demandware, Inc.
The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Burton Snowboards, Columbia Sportswear, Crocs, Frederick’s of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Playmobil and Reitmans. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email infodemandwarecom
.
Contact:
Jen Cadmus
jcadmusinvodocom
512-934-8350
We’re proud to release Invodo’s latest research as a video whitepaper. It’s established that eCommerce video can increase conversion 30% or more – but we’ve discovered revolutionary techniques that take it further. MUCH further. Interested in doubling your conversion rate? Check out the video below and on ReelSEO.
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