33% of online retailers are adding video to their sites; are you?

A recent study conducted by Vovici and reported on by eMarketer states that 33.2% of polled online retailers are planning to add video or streaming media to their site in 2010.

Video is fast becoming an integral part of online conversion strategies in 2010.  It is evident that online retailing is continually evolving, making competition fiercer. Every merchandising effort, visual, and text has to be well planned and conversion driven. To gain a competitive advantage, retailers have to go beyond the norm and provide to consumers a rich, informative, and purposeful media experience including video.

For retailers putting video on their sites in 2010, make sure your content is unique, product-focused, and conversion driven. If you need help or guidance, Invodo is here to fulfill all your video needs. Invodo eCommerce Video engages, educates, and converts consumers. In addition, video has additional benefits, including SEO. See“Video Gives 53x Advantage in Blended Search Results.”