“I now pronounce you PROM KING!” At least that’s what I would say if the internet was a high school and online video was a student. Okay…. that might be a bad analogy, but you get the point. Online video is everywhere and continuing to grow in popularity and presence as represented in recent data from comScore.
ComScore’s data highlighted the huge strides online video made in 2009. From he charts below, you can see exactly how rapid video consumption has grown. For example, the total online videos viewed per month more than doubled from Jan ‘09 to Dec ‘09 translating into 33.2 billion online video views in Dec ‘09 alone.
Furthermore, comScore reported that by Dec ‘09, 86.5% of all U.S. Internet users watched online video, up from 76.8% watching in Jan ‘09. Speaking in pure numbers, U.S. online video viewers grew from 147 million to 178 million in 2009.
I’ll say it again, the audience for online video is real and ready. If you are an online retailer or brand, make sure you have the video your customers want. To make video work, you must create effective, conversion driven content AND merchandise it correctly. To learn how to do so, check out our Whitepaper, Watch This! The Online Retailer’s Guide to Video Merchandising Success. Join in the video fun and create, communicate, and convert with Invodo eCommerce video!
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