2010 Video Odyssey

Video sells.  No longer can companies deny the power of online video and the impact it has.  Hence, marketers around the world are placing video as a top priority for 2010.

A recent report by Ad-ology noted that one in four small businesses are planning to budget for some type of video creation in 2010.  Even small businesses are seeing the need to stay competitive and reap the benefits of video.

I would imagine, especially as a marketer, that video is a daunting idea.  Who is going to produce the video?  How do I know what type of video I need?  Who will edit the video?  Once I have it, what do I do with it?  Do I need a player?  How much will all this cost?  How do I measure the results?  Hosting and streaming costs are just out of my budget! AHHHH!

Don’t worry.  I am sure you will be able to enjoy the Holidays knowing the Forrester report gave video an 80% likelihood of increasing marketing effectiveness in the next three years, an you don’t have video.

If you are a brand or an online retailer you know by now you not only need video, but eCommerce video.  A recent white paper released by The Video Commerce Consortium outlines in detail how to create eCommerce video that compels shoppers to buy.  Pretty cool, but many don’t have the time and resources to plan, execute, and distribute their video.

That is where Invodo comes in.  We are a one stop video shop.  Invodo produces videos that sell, puts them in front of consumers, and takes care the player as well as hosting and streaming.

Now you can really enjoy the Holidays knowing Invodo is your eCommerce video solution.