Video Marketing in 2010

A recent survey conducted by TurnHere and reported on by ReelSEO produced interesting findings about marketing priorities for 2010. One hundred and sixteen respondents from a variety of companies, in both size and industry, agreed that online video was their number one priority for 2010 topping both email and search marketing.

Online video is still a mystery to many marketing teams. In the aforementioned survey, top reasons for using video included branding, exposure to audiences, viral purposes, and site stickiness.  While it is easy to see the prominence of video on the internet, how does a business take a social trend and turn it into an effective piece of their marketing mix? 

• What kind of video will elicit results aligned with marketing goals?
• How do you create that type of video?
  
• Who and how watches online video?
• How do you control content and target effectively?
• What is the best video placement? Who takes care of hosting and streaming?
  

Video seems simple on the surface; just shoot it, post it, and all will be good. However, once you begin to scratch the surface, the variables involved in planning, creating, and distributing online video are many.

Invodo has created a turn key video solution that solves the online video dilemma. We understand that companies want and now need video to stay competitive in an ever changing online landscape. Video is complex and needs thought and attention to operate as an effective marketing tool.  Decide the purpose for your online video and execute.  For those who need eCommerce video that increases online sales and conversion I have one word- Invodo.