In the 15 years I’ve been watching the web evolve, I think that the last five are the most crucial in how eCommerce evolves. We’re moving from an era when putting up a website with a shopping cart was “good enough” to one where consumers have become very empowered (and very frugal, given the financial condition of the economy for the last several years). Today, consumers shop on price, and they like to make informed decisions before they jump into a purchasing relationship – regardless how small the item may be. We’ve all watched as user-generated content (UGC) has helped to empower the consumer, from the largest retailers to manufacturers and hoteliers and travel destinations alike.
I came to Invodo in October because I believe that the world of online video as a decision-making tool is literally just beginning, and the sky is the limit. Consumers want to know the “ins and outs” of a product before they buy; but they want to be informed in a casual, relaxed way. Think about it – when a friend tells you why he loves his new Motorola Droid, he does it in a calm, evangelical way. He doesn’t do it like a salesman trying to close you on a new car. We believe that the same is true when informing consumers. Invodo seeks to deliver unique content, in an efficient way, that helps consumers to make informed buying decisions and result in satisfied customers instead of returns due to the product not working the way the consumer might have thought it could or should.
Too many vendors today assume that organizations have:
- Video content lying around, waiting to be published to the Internet
- Experience in content editing
- Experience in hosting video content
- Familiarity with optimizing the SEO of their content to ensure maximum value
While different organizations may vary, at Invodo we’re pretty sure that if the above was the case, everyone would already have video content on their eCommerce site, instead of having plans for implementing it in 2010, as huge numbers of organizations do.
Our goal is to provide a great, rapidly evolving platform with world-class ease of implementation and incredibly compelling – yet “pain-free” content generation. We believe that we’re pretty unique in the industry in doing that, and we look forward to showing more and more customers how and why we’re different. It’s truly an exciting time to be working in the eCommerce video market.
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