What do eCommerce Video and LeBron James have in common?

They both help you win in multiple ways.

For anyone who doesn’t follow Professional Basketball, Cleveland Caviliers superstar LeBron James is an All Star and MVP who helps his team win in multiple ways – he scores points, tightly defends opposing players, distributes the ball to teammates and provides rock-solid leadership. Because he is so good, he fills the arenas with sellout crowds and helps to sell a ton of team merchandise, which, in turn, allows his team to pay higher salaries for better players. It’s an economically virtuous circle.

eCommerce Video does the same thing. eCommerce Video helps online retailers win in multiple ways. It helps sell more products by boosting conversion rates (scores points), keeps people engaged on the site longer so they don’t go somewhere else to make their purchase (defends against opposing players), provides fertile ground for Cross Selling and Up Selling (distributes the ball to teammates) and sets eCommerce Vendors apart as leaders in their space (rock solid leadership).

As if that’s not enough, product videos are easily leveraged to draw more SEO traffic and can be utilized on video networks such as You Tube, Google Video and Blinkx to further expand views, which lead to even more sales (fills the stands).