K.I.S.S.

The title pretty much sums it up.

The way to make effective eCommerce video that online users will watch is to keep them simple, short, and informative. Jason Kincaid of TechCrunch recently wrote, “The Underutilized Power Of The Video Demo To Explain What The Hell You Actually Do.”  Because most information hunters are quite lazy, especially consumers, it is hard for companies to convey their entire value proposition through just text.

Therefore, why write what you do when you can show it through video!  Video has far more advantages than a block of copy.  If done correctly, video can be interactive, engaging, serve as an additional branding opportunity, and better convey a message that could take 5 pages of text to communicate.  And let’s be honest….. who is going to visit a website and read 5 pages vs. watch a video?

In order to jump the “lazy hurdle” and break through online noise, companies and brands should utilize video to educate and engage their audiences.  As Invodo has previously defined here, eCommerce video is the ideal tool for brands to use to explain their products to consumers and increase online sales.  Sure, eCommerce video might not have all the glitz and glamour that highly produced commercial content does, but that is what makes them work.  Consumers don’t want to be sold to, they want to be informed.

To be effective, utilize eCommerce video that is authentic and feature focused and stick it on a product description page!  You inform the consumer at the point of purchase therefore selling to them under the guise of a thoughtful and nice manufacturer who was so kind to put up such a beneficial video.

If you K.I.S.S. and place videos in the appropriate location, you will be able to fully utilize the power of video.   Check out how Invodo can help and be a complete video solution for both manufacturers and retailers.