Since 2007, eBags.com has been internally producing and posting video content to their eCommerce website with some amazing results. With around 1,700 unique visitor video views per day, 114,000 unique visitors to their video center since July 2008, and almost 19,000 unique views on eBags.com’s YouTube channel, they have reached a large number of consumers through video.
The most compelling statistic is over a 15% increase in conversion rates after a consumer watches video on a product description page containing an embedded video player. This translates to one thing…. money in the bank.
Through video, eBags.com has been able to leverage rich media content to increase their sales and overall customer satisfaction. “Video delivers a fantastic lift and is the future of retail,” said Peter Cobb, SVP of Marketing at eBags.
Invodo shares the same viewpoint as Cobb. Possessing the world’s largest product video library and utlizing our video syndication platform, Invodo offers video to retailers at no cost. In addition, Invodo offers retailers upgraded services such as embedded and customizable video players that serve to further increase sales.
Sign up for a free Invodo account and start syndicating today!
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