Google is soon to release a study that confirms what Invodo has continually preached…. VIDEO INCREASES SALES. This recent study conducted by DoubleClick and commissioned by Google concluded that rich media ads containing video increase purchase intent by 1.16% and drive success more than four times that of Flash.
In addition to the increase in purchase intent, video ads appear to increase consumer brand loyalty. Viewers favored a brand 2.30% more when exposed to rich media with a video ad opposed the tiny 0.15% increase simple Flash animation experienced. Overall, video outperforms all other types of creative media ads.
What does all this mean? Creating and disseminating ads with video will boost sales, increase consumer brand loyalty, and give you the biggest return on your advertising dollars. Even better, Invodo allows you to upload and syndicate video for free. Visit www.invodo.com to learn more about Invodo’s video syndication platform and view a sample of the world’s largest product video library.
Read more about the study here.
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