As many know, eCommerce is a very competitive landscape. It takes more than a basic website to draw in consumers and even further effort to turn traffic into customers. What’s the solution to this equation:
One Visitor + One Visitor = Two Purchases
Invodo, and many others, believe the answer is VIDEO!
Chris Savage at Wistia.com said, “We consistently get 3-4x better conversion ratios when we have videos on a page. Visitors convert in less time and there tend to be more opportunities.”
In addition, Andrew Angus, Director of Switch Web Video said, “If you have a video on a webpage you are much much more likely to convert that visitor to a lead as compared to a normal web page. I have seen figures that show video landing pages convert 2 times to 6 times better then a normal webpage.”
As competition in the virtual marketplace continues to grow, video is one way to set yourself apart and turn your traffic into $….. So check out Invodo and see how easy is it to syndicate videos on your site today.
Read the entire blog posting here.
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[...] thing. eCommerce Video helps online retailers win in multiple ways. It helps sell more products by boosting conversion rates (scores points), keeps people engaged on the site longer so they don’t go somewhere else to make [...]