Doug Mack, the VP and GM of Consumer and Hosted Solutions at Adobe Systems, recently blogged about the emergence of video in eCommerce. “Through my Scene7 imaging experience, I’ve learned the old adage ‘a picture is worth a thousand words’ rings very true in eCommerce. So what is a moving picture (a.k.a. video) worth?” said Mack.
With nearly 117 million online video viewers in the US alone, the audience for video is real and ready. Consumers want an interactive experience with products for enhanced knowledge and entertainment. Whether it be about a Doyle surfboard or a pair of New Balance running shoes, product videos engage and increase sales for online retailers.
Check out Doug’s blog post at http://blogs.adobe.com/scene7/2009/01/the_video_revolution_in_ecomme.html.
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