A recent webinar conducted by Forrester and Omniture focused on the benefits of online video. Dr. James McQuivey, VP and Lead Analyst at Forrester, communicated why and how online video attracts and engages.
According to McQuivey, a minute of video is worth 1.8 million words. Considering that 61% of American households have a broadband connection, the possibility of distributing and watching online videos now exists. In addition, there are 117 million online video watchers in the US who on average watch 56 minutes of online video per week.
The research and evidence are conclusive. Online video provides a website with a TV-esque experience and exposes the opportunity to attract, interest, and sell consumers.
See how Invodo can help! Also, check out some of Omniture’s webinars.
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