Based on a study conducted by Vovici, eMarketer found that online retailers were looking to add consumer reviews and video to their sites in 2009. The reason: to increase online sales. PetsUnited, the owner of 10 e-commerce sites, saw a 50% jump in average sales when shoppers made a purchase after viewing a video.
“Shoppers that view videos and read customer ratings and reviews spend more,” said Corbin de Rubertis, president of retail widget developer Qponix.
In hard economic times, online retailers are finding ways to increase their sales through less traditional marketing tactics. By including product videos on their sites, retailers are enticing the consumer and driving up customer purchases.
Check it out at: http://www.emarketer.com/Article.aspx?id=1006531&src=article2_newsltr
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