Based on a study conducted by Vovici, eMarketer found that online retailers were looking to add consumer reviews and video to their sites in 2009. The reason: to increase online sales. PetsUnited, the owner of 10 e-commerce sites, saw a 50% jump in average sales when shoppers made a purchase after viewing a video.
“Shoppers that view videos and read customer ratings and reviews spend more,” said Corbin de Rubertis, president of retail widget developer Qponix.
In hard economic times, online retailers are finding ways to increase their sales through less traditional marketing tactics. By including product videos on their sites, retailers are enticing the consumer and driving up customer purchases.
Check it out at: http://www.emarketer.com/Article.aspx?id=1006531&src=article2_newsltr
Welcome Home!
Invodo’s Sales Team just got back from the 2009 NAMM show that took place January 15th-18th in Anaheim, California. While there, they got listen to The Beach Boys and other great musical acts while capturing over 1500 product videos from companies such as Fender, Gibson USA, and Truth Custom Drums.
“NAMM was unbelievable. Here you have top tier music brands that you can find in every band, home and school – all under one roof – and all releasing new products that just blow you away. I can’t wait for next year!”, said Chris Uhland, fellow Invodian.
If all you online retailers out there are feeling jealous, don’t be! All videos will soon to be available to you as well; just create a free Invodo account.
Check out some of what went down at NAMM.
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