The jewelry business can be tough for online retailers as nearly 84% of consumers prefer to buy jewelry from a store vs. online. However, it also appears that various media (magazines, TV, direct mail) are very influential. New research proves how online videos impacts what and where consumers buy their jewelry.
“According to results from the Fall 2008 Ad-ology Media Influence on Consumer Choice survey, online video was cited by many consumers (20% of all males surveyed) as a significant influence in their recent purchases of jewelry and watches … ” reports ReelSEO.com.
Read more at http://www.reelseo.com/video-jewelry-bling/
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