Learn how to shoot your own product videos this ski season.
1. Plan Your Day: Know which way is up! 
- For dramatic angles, set up your camera at waist or ground level with the snow and with the skier coming towards you.
- Position the camera facing away from the wind – this will reduce wind noise and debris blowing into your lens.
- For safety precautions, alert other skiers to the cameraman in the area. (ex. orange cones, crossed poles, etc.)
2. Use Knowledgeable People: But can they ski?
- Use a knowledgeable person: sales representatives and product managers typically speak most effectively to product benefits.
- Be prepared to have skilled models demonstrate your snow products or apparel on location.
- Sponsored athletes or expert testimonials go a long way with consumers.
3. Environment and Preparation: Don’t forget to plug’er in
- On the snow, try and provide a clean and clutter-free background as it will help viewers focus their attention.
- Presenters on video should wear solid, light company colors that aren’t busy and provide good contrast against products.
- Be sure your brand and product stand out on location – ie. signage, trade booth or clothing.
4. Substance Over Style: Snow bunnies are not exempt
- Know the competitive features, benefits and any technologies used in your product.
- Avoid scripts; “off the cuff” presentations work best.
- Speak to each product individually and avoid comparing it to other products in your line.
5. Audio & Visual: Keep your mittens off the lens!
- Practice shooting a few test segments to check lighting calibration, white balance and sound – re-test when changing locations.
- On the snow, cameras will have difficulty adjusting between shade and sun so keep subjects in one or the other.
- At outside venues, be sure presenters have adequate microphones available as voices are more difficult to capture.
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