Straight from Internet Retailer … Shoeline.com sees a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, vice president and general manager of Vision Retailing Inc., the parent company of Shoeline.com.
See the article at Internet Retailer – http://www.internetretailer.com/dailyNews.asp?id=27530
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