The following BizReport article shares results from a Coremetrics’ whitepaper, created on behalf of SellPoint Inc. The report was released back in November of 2007, but we thought we’d share it with our customers anyway. The report reveals a 35% increase in online sales conversions when using on-demand product tours.
Recent reports and analysis of Invodo’s retail customers have claimed even higher online conversion rates – up to a 50% increase – since implementing product video on their ecommerce websites.
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