Lauren Freedman, President, the e-tailing group, surveyed over 1,000 shoppers to find out how they use online video. Download the whitepaper to find out why video quality matters, what today’s consumer will watch, how to extend your video investment across channels, and more.

Every day, new research and statistics emerge that highlight the usage and impact of product video. In this report, you’ll find consolidated data points that prove why and how video works.

Video ratings and comments provide an excellent opportunity to better understand the wants and needs of consumers. Learn how to improve your videos based on shopper feedback.

With the rise of smartphones and tablets, mobile shopping is gaining huge traction. Learn how to engage - and convert - mobile shoppers with video.

This best practices guide for online retailers highlights the impact of successful video merchandising and what changes you can make today to improve your online video program.

Lauren Freedman, President, the e-tailing group, surveyed over 1,000 shoppers to find out how they use online video. Download the whitepaper to find out why video quality matters, what today’s consumer will watch, how to extend your video investment across channels, and more.