About Sony Bravio ECO HDTV Product Line: Hi, welcome to Sony booth. My name is Max with Sony Electronics. Today, what I’m presenting are brand new Sony Bravia ECO HDTVs. As you see, comparing our conventional CCFL backlighting, Sony is using a very unique, microtubular HDFL backlighting. This actually saves you approximately 40% less power. And second, we have a brand new presence sensor located on the bottom of the TV. Actually, if you step outside, in front of your TV if there is no motion, this automatically sets up the backlighting. Also, your TV doesn’t consume any power. And third one, we do have an energy switch located on the right hand side, so if you’re traveling, if you decided to go away for a long time period, you can actually turn it off. It’s a zero watt consumption.
