Sony Alpha System Product Line: We're showing you our Alpha Digital SLR line - Sony Digital Cameras. Right here in my hand, I'm holding a DSLR A900 equipped with a Carl Zeiss 24 to 70 f2.8 zoom lens. A900 is our top-of-the-line Alpha model, featuring a 24 megapixel full-frame image sensor. Class-leading resolution in a camera that's really well suited for semipro and professional use. Fully equipped with features including a rugged build, 100 percent coverage optical penaprism viewfinder together with 5 frame per second shooting at full 24.6 megapixel resolution, it's a camera that really rivels medium-format capability in a standard SLR configuration. But again, this is only one of the elements in our Alpha Digital SLR line. We also have A700, aimed at semipro and enthusiast-oriented market. We're showing it here with a Carl Zeiss 85 millimeter f1.4 lens. This offers 12 megapixel resolution with an APS C-sized sensor, rugged construction, and enthusiast and professional features. Then, our A350, aimed at more mainstream users. This camera has Sony's innovative quick AF live view function, so you can preview the scene on the LCD, and you can articulate the LCD to make it easy to shoot from overhead or waist-level angles. So we have a full family of cameras in the Alpha lineup, but it's more than just cameras in Digital SLRs. The quality of your lenses and accessories is key as well, so we have a full lineup of Carl Zeiss lenses as well as our legendary G series lenses and Sony lenses as well as a very sophisticated off-camera lighting system with several different flash options. That's our Alpha system.
